Waltham, Mass. -- Etonic Worldwide, a leader in golf performance footwear, is proud to announce a new strategic partnership with W.L. Gore & Associates, the maker of GORE-TEX® fabric.
"We are very pleased with our new partnership with Gore," stated Karen Pitts, Vice President of Marketing Etonic Worldwide. "When consumers look for a shoe that is durably waterproof and breathable, the majority of them look to GORE-TEX® as the industry standard. By using the GORE-TEX® membrane in our high-end shoes, we are able to offer the serious golfer a greater level of confidence in their footwear choice."
Etonic will offer GORE-TEX fabric technologies in their two new footwear performance styles for 2006: Difference 3Z and STGT. Both shoes will feature the lightweight GORE-TEX® membrane upper allowing for maximum waterproof/breathability and will carry the Guaranteed To Keep You Dry® promise to consumers.
Etonic and Gore pioneered the waterproof golf shoe category in 1988. Etonic used GORE-TEX fabric in their performance footwear line from 1988
through 2000.
"We are excited to be working with Etonic once again because they are one of the truly innovative companies in the golf footwear industry," Lou DiPetro, Gore Footwear Sales Leader. "Etonic's footwear is known for quality, comfort and fit, and we feel through our partnership we can continue to enhance their strong reputation in the marketplace."
The Difference 3Z and STGT featuring the GORE-TEX brand will be at retail later this fall.
Founded in 1876 by Charles A. Eaton, Etonic has enjoyed many decades of success in the footwear industry, with products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking. For more information on Etonic call 1-866-8-ETONIC (1 866 838 6642) or log onto www.etonic.com.
About W.L. Gore and Associates:
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 7000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.GORE-TEX.com.
GORE, GORE-TEX, are trademarks of W. L. Gore & Associates, Inc. ©2005 W. L. Gore & Associates, Inc
Media Contact:
Jackie Beck
For Etonic PR
860.304.3643
For W.L. Gore & Associates
Cynthia Amon
410-506-2647
