CARLSBAD, Calif. -- TaylorMade, the No. 1 brand of fairway wood on the PGA Tour, has introduced the r7 TP fairway wood, which incorporates TaylorMade's movable weight technology, a revolutionary technology that gives players the power to change the clubhead's center of gravity (CG) location to promote different types of trajectories. TaylorMade's movable weight technology was introduced last year in the r7 quad driver, currently the No. 1 driver model on the PGA Tour.

The r7 TP is a titanium fairway wood engineered with two TaylorMade Launch Control (TLC) ports positioned low in the back of the clubhead, near the heel and toe. Installing TLC cartridges of differing weights in the TLC ports allows the player to move the clubhead's CG toward either the toe or heel to promote varying degrees of draw bias and fade bias, as well as to promote a neutral, or straight, ball flight.

Included with the r7 TP fairway are four TLC cartridges - a 2-gram cartridge, two 8-gram cartridges and a 14-gram cartridge. The TLC Wrench, which is necessary to remove and install TLC cartridges is not included but can be purchased separately at TaylorMade retailers or at http://shop.taylormadegolf.com, as can additional TLC cartridges and accessories.

To save the weight necessary to incorporate movable weight technology into the r7 TP, titanium construction was required. Titanium's lower density allowed TaylorMade engineers to create a lower and deeper inherent CG location in the r7 TP as compared to the V Steel. The r7 TP's inherently low and deep CG works with TaylorMade's movable weight technology to create new CG positions that dramatically and positively alter the player's trajectory.

In comparison to the TaylorMade V Steel, which is currently the No. 1 fairway wood model on the PGA Tour, the new r7 TP fairway woods boast the same moment of inertia (MOI). That's unusual, since a titanium wood sized similarly to a steel wood generally delivers a lower MOI, because titanium weighs less. However, by spacing the r7 TP's TLC ports and TLC cartridges widely, TaylorMade engineers were able to boost the clubhead's MOI high enough to equal the V Steel. Meaning that, like the V Steel, the r7 TP delivers excellent forgiveness on mis-hits.

The use of titanium as a clubhead material also allowed TaylorMade engineers to lower the center of gravity (CG) and move it farther back in the head, helping to make the r7 TP more playable from a wide variety of conditions.

Additionally, the r7 TP features a refined version of the V-shaped sole employed by the TaylorMade V Steel. Shaping the sole like a V results in diminished turf-resistance, resulting in increased playability and power.

The r7 TP fairway wood family includes a 13° Tour Spoon, 15° 3-wood, 17.5° 5-wood. Stock shafts include Fujikura Vista Pro 80 (graphite) and Dynamic Gold (steel). Both are available in extra stiff, stiff and regular flexes. The Vista Pro 80 is Fujikura's most popular fairway wood shaft on the PGA Tour.

Like other members of TaylorMade's TP line, r7 TP fairway woods will feature a special badge on the toe to make it easily identifiable as a TP product.

TaylorMade r7 TP fairway woods will become available at retail beginning in mid June at a manufacturer's suggested retail price of $500 per club with graphite shaft and $450 per club with steel shaft.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.

Media Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com