Golf News for Thursday, May 26, 2005 | Business

Innovex Golf Company announces exclusive retail program

Innovex Golf Company, the award-winning manufacturer based in Leawood, KS, has announced that it is seeking to partner up with a limited number of retailers in the United States to carry its product line on an exclusive basis in 2005 and beyond. President Kevin Downey, author of the instructional title The Art and Science of Breaking 90, explains "We have had numerous retailers contact us about carrying our product line, and we want to offer our products through retailers nationally.

"However, we feel that the only way we are going to be really successful is if a single retailer is able to offer our product line exclusively within their area." Innovex Golf is therefore seeking to partner up with one retailer per telephone area code in the United States to carry their System RLS Fairway Woods, Hybrids, Irons and Wedges, in addition to their upcoming driver release.

"We are evaluating retailers across the country, trying to find the best matches for us as a company," Downey explains. "As we find the right retailers for us, we are going to send them a basic assortment of demos at no-charge and list them on our website as our exclusive retailer in that area. There is no requirement for the retailer to stock our product line, although we know that they ultimately will do so. The risk is solely Innovex Golf's, which is the way it should be."

Based in Leawood, Kan., Innovex Golf is an original equipment manufacturer that has won awards from various websites and magazines for their System RLS Hybrids and Irons. Favorable reviews have been reported from The Golf Society, SirShanksAlot.com, GolfTestUSA.com, Equip2Golf.com and GolfReview.com, including finishing 2nd overall in the recent Rankmark.com hybrid testing.

Innovex Golf's driver is scheduled for release in August of this year.

Call 1-866-402-6097 or email sales@innovexgolf.com for pricing information and territories available.

Media Contact:
Ed Coan
Innovex Golf Company
Cell: 913-402-6097