I've been wondering for a long time why the PGA Tour, along with its television partners, tournaments, sponsors, advertisers, and everybody else associated with, seems to hate no-name players winning its tournaments. They don't come right out and say it, but it's evidenced in so many subtle ways.

I, for one, love seeing upsets, particularly when it's a nobody upsetting a Tiger Woods or a Phil Mickelson. I happen to think it's good for the game, at least from the players and fans' perspective. But, even the fans seem to be buying into this marquee lust.

Now, I'm not the brightest transistor in the radio, and so it finally dawned on me watching Kenny Perry run away with this past weekend's Colonial. The PGA Tour is all about brand name marketing. Golf is the most corporate-conscious of sports, and its sponsors want to be associated with what they consider top value. All the corporate fat cats win when a Tiger or Phil or Ernie wins -- more brand name marketing, more profits for the sponsors, which filters through the whole system.

It's kind of sickening. So here's pulling for Perry and all those other journeymen, to win more on the Tour.

Checkout: http://www.travelgolf.com/blogs/tim.mcdonald/2005/05/23/pga_tour_hates_kenny_perry_winning_pga_c