(LONDONDERRY, NEW HAMPSHIRE) – ECCO – the Danish footwear giant and maker of the world’s most comfortable, technologically-advanced and fashionable golf shoes – announces the launch of a seven-figure global marketing campaign cornerstoned by an aggressive program with The Golf Channel.
The partnership with The Golf Channel – the world’s most-watched golf-specific television channel – includes a series of commercials, tournament sponsorships and animated billboards showcasing ECCO’s 2005 collection of golf shoes for men and women. Fashionable, young PGA Tour star and ECCO endorser Aaron Baddeley is featured in some of the commercials.
“This significant initiative builds upon ECCO’s substantial market share gain in the golf footwear category,” says Per Aagren, General Manager of ECCO’s golf division. “Working with The Golf Channel allows us to reach more than 70 million subscribers, and cement ECCO as the preferred brand of discerning golfers worldwide.”
The global marketing campaign is supported by sizeable investments in print advertising, consumer-direct marketing and Tour player support. In 2005, ECCO golf ads appear in scores of publications worldwide, including Golf Digest, GOLF Magazine, Golf For Women and PGA Tour Partners.
In addition to Baddeley, ECCO sponsors more than two-dozen Tour players worldwide, including Colin Montgomerie, Thomas Bjorn, Thongchai Jaidee and Juli Inkster. ECCO is also the official footwear sponsor of the Ladies European Tour and the European Solheim Cup team.
ECCO golf shoes are praised by Tour and everyday players for their innovative styling and unprecedented attention to detail and comfort. All models feature ultra-soft, high-grade leather and extra cushion provided by PU-injected midsoles for superior shock absorption, a process unique to ECCO in the golf industry.
The 2005 collection of men’s golf shoes from ECCO – including five fully waterproof Gore-Tex® models and highlighted by the exclusive World Class Collection – consists of 11 models in 31 color combinations with suggested retail prices from $140 to $400.
Including three fully waterproof Gore-Tex® models and featuring fashion colors like purple glow, blue shadow, emerald and candy, ECCO’s 2005 collection of women’s golf shoes consists of eight models in 33 color combinations with suggested retail prices from $120 to $180.
About ECCO
ECCO Sko A/S is an international group founded in 1963 by Karl Toosbuy in Denmark. Today, ECCO is a global player in the dress and casual footwear industry, with direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO has 9,000 employees worldwide. ECCO USA, Inc. is based in Londonderry, New Hampshire. For more information: www.eccousa.com , (800) 886-3226.
