SAN JOSE, CA - Michael Bonneau, Founder of Aserta Sports, Inc., makers of the ECLIPSE putter, has announced that he has acquired Photon Golf of Westminster, CO. Photon Golf was founded in 2000 by Darin Aldrich. Aldrich will assume a consulting role with Aserta Sports, Inc.

"Photon Golf's patented laser surface technology will greatly enhance Aserta's Inverted Mass Technology (IVM)," said Bonneau. "Now the combination of Aserta's high center of gravity combined with Photon's laser surface technology will generate high topspin rpm's thereby shortening skid distances and insuring the ball tracks more efficiently on line," continued Bonneau. "Unlike traditional putters, our Inverted Mass Technology (IVM) raises the center of gravity and automatically imparts topspin instead of backspin. Photon's laser surfacing will greatly enhance our technology," said Bonneau.

"While the golf club industry has concentrated on weight distribution, our focus has been to properly engineer the surface of the club, be it a wedge, driver or putter. Weight distribution is important but everyone has ignored the concept that the surface of the club plays a critical role," commented Aldrich. "The texture of the club face has a dramatic impact on performance. The combination of Inverted Mass Technology (IVM) and laser surfacing technology will change the industry," continued Aldrich. "Aserta
Sports has the infrastructure in place and is making the necessary investment to take this technology to the next level and drive the visibility of our products to the consumer," said Aldrich. "There is a great synergy between our technologies and I am very excited about joining forces with Aserta Sports," continued Aldrich.

"This acquisition demonstrates our ability to recognize new technologies and incorporate them into our aggressive business strategy to develop and manufacture the finest putting instrument in the world," commented Bonneau. Aldrich joins Bonneau and Rich Parente. Parente is the owner of Golf Laboratories and a founder of Callaway Golf and Goldwin Golf.

Aldrich earned a B.S. in Metallurgical and Materials Engineering from Purdue University in 1993 and a PhD in Materials Science from the Colorado School of Mines in 1997. "When you combine Darin Aldrich's experience in surface engineering and metallurgical materials, Rich Parente's knowledge in club design and development with the technology we have developed at Aserta Sports, we have created a very strong team," stated Bonneau. "Our team is looking toward the future. We have already begun work on several new patent applications and we hope to introduce new Aserta products at the 2005 PGA Merchandise Show - if not sooner," said Bonneau.

Located in San Jose, CA, Aserta Sports, Inc is the inventor and manufacturer of Inverted Mass Technology, the patented process which raises the putter's center of gravity into the perfect position to automatically impart topspin instead of backspin, hopping or skidding caused by bottom heavy putters. With Aserta, the golf ball starts rolling accurately toward its target the instant it leaves the clubface.

For more information visit www.asertasports.com or call 408-251-7888

Contact:
Jim Whittemore
The Whittemore Group, Inc.
503-292-4000
jim@whittgroup.com
www.asertasports.com