CARLSBAD, Calif. – Sept. 28, 2004 - Noodle Golf, maker of the long-and-soft Noodle golf ball, has launched a sales promotion featuring two collector's edition Noodle one-dozen boxes, one featuring a donkey on the front, the other featuring an elephant. Inspired by this year's upcoming elections, these Noodle election-themed boxes are available nationwide in specially designed point-of-sale displays that feature a large illustration of Noodle spokesman Gary McCord outfitted as Uncle Sam, above the caption "I Want You to Get More Distance."

"We view this promotion as a way to have some fun at election time," said Bill Price, Maxfli Director. "Our election-themed Noodle boxes are a great way for golfers to get into the spirit of the upcoming elections. They make great gifts, too."

A special website, votenoodle.com, has been launched to lend support to the promotion. Site visitors can enter a contest to win a four-year supply of Noodles and a TaylorMade r7 quad driver, and find out about the performance and technology behind the Noodle, as well as the Noodle Rotini and Noodle Al Dente.

“Votenoodle.com is patterned after and designed to function as a real campaign website,” says Jason Woodmansee, Manager of Global eMarketing. “Much like a political website, votenoodle.com is an interactive source of information, while also offering visitors the opportunity to get involved in the 'campaign' by casting a vote for either their favorite Noodle box or for 'Uncle Gary.' Votenoodle.com visitors can also download desktop wallpaper, sign up for email updates, refer friends to the site, and find retailers that carry Noodle."

"We took special care to make sure that each element of this promotion is in character with real election-type elements," says Craig Barez, Creative Director. "From the illustrations of the donkey and the elephant, to the style for the 'Uncle Gary' portrait, to the design of the website, our goal was make it all look and feel authentic."

The manufacturer's suggested retail price for a special-edition box of twelve Noodles, which are available at retail now, is $25.

The Noodle, which is the best-selling golf ball in the long-and-soft performance category*, employs a new core-creation method that results in a soft-feeling, low-compression core that delivers the kind of high velocity off the clubface that is normally associated with a high-compression core. Plus, the Noodle's dimple pattern and cover work in conjunction with the improved core to promote a high launch angle and low spin-rate off the driver, optimizing carry and roll to promote additional distance. Meanwhile, the new Noodle's soft, copolymer cover blend combines tremendously soft feel with outstanding durability.

Golfers can also choose from the specialized long-and-soft performance of the Noodle Rotini and the Noodle Al Dente. The two-piece Rotini Noodle, which is replacing the Noodle Spin, is engineered to deliver greater spin than the new-and-improved Noodle, along with the kind of soft feel and long distance that golfers have come to associate with the Noodle name. Rotini Noodle's low-compression core and soft ionomer-blend cover work in conjunction to keep spin-rate off the driver low, promoting greater distance off the tee. At the same time, the soft-feeling cover is also designed to sink into the grooves of irons and wedges, adding more spin and control to shots hit with these all-important scoring clubs. Testing indicates that the Rotini Noodle delivers up to 15 percent more spin off the irons than the Noodle.

The two-piece Al Dente Noodle was conceived, diagramed and constructed to deliver maximum distance. A firm, high-flex modulus cover works with the core to key the kind of initial velocity that bumps up against the USGA's limit for legality. In addition, the dynamics of the cover and core also work together to deliver low driver-spin, which is essential to generating maximum driver distance. Despite the distance-producing characteristics that the Al Dente Noodle boasts, it still feels and sounds soft at impact, thanks to the sophisticated formulations of the cover and core. The Al Dente works particularly well for players with slower swing speeds, especially women, who should enjoy the way this ball combines distance with soft feel.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.

For more information contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com