CARLSBAD, Calif. -- The No. 1 driver on the PGA Tour - TaylorMade's r7 quad - has found a home on the high seas.* TaylorMade has been named the official golf club brand of Crystal Cruises, the world's No. 1 large-ship cruise line and a specialist in luxury cruises.

Besides the award-winning r7 quad, Crystal Cruises will also showcase TaylorMade's r5 dual driver, new rac OS irons and the Mezza Monza putter by Rossa (TaylorMade's putter brand).

Crystal's comprehensive golf program offers golf clinics and instruction from PGA professionals to interested passengers. Each of Crystal Cruises ships - Crystal Harmony, Crystal Symphony and Crystal Serenity - includes a practice cage, driving range and practice putting green. Interested Crystal guests will now have TaylorMade men's and women's right- and left-handed clubs at their disposal.

So far the program has drawn rave reviews from passengers who have discovered how much the Crystal Cruise golf program has been enhanced by the availability of tour-proven, high-performance golf equipment.

"Like Crystal Cruises, TaylorMade shares a passion for perfection," says Nitsa Lewis, Crystal's Vice President of Marketing, "and strives to provide consumers the world over with innovative products and services. And, like us, TaylorMade continuously strives to exceed the expectations of a discerning clientele."

"We're pleased to be associated with Crystal Cruises, a company that, like us, is No. 1 in its field," says Merle Marting, TaylorMade's Vice President of Global Marketing Communications. "The alliance of our two companies will no doubt benefit, and reflect positively, on both brands."

*No. 1 claim based on Darrell Survey brand and model count statistics.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.

Media Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com