LEAWOOD, Kan. -- Great putts. Bad drives. Birdies. Bogeys. The world watched it all during last week's Masters Tournament in Augusta, Ga. Now golfers everywhere are ready to go outside and test their skills on the green.

Before heading outside, visit the Innovex Golf Company web site (www.innovexgolf.com) and build a custom set of golf clubs. The new Build-a-Set program will fit customers for club length, shaft type, shaft flex, grip size and club matrix. The result is a set of custom golf clubs matched precisely for each golfers game.

On the web site, Golfers will be asked a series of technical questions to determine the perfect set of irons, wedges, woods and hybrids. After the information is entered, golfers receive an email with their set details. Questions include:

o How far do you typically hit your 7 iron in the air?
o What clubs in your current set have graphite shafts?
o How far do you hit your current lob wedge with a 3/4 to full swing?

Once the Build-a-Set information has been emailed, golfers can decide what they would like to purchase. Innovex Golf sells its award-winning equipment directly to the customer at wholesale prices.

"The goal of our company is to provide golfers with the best golf equipment for the money in the industry," said Kevin Downey, Innovex Golf president.

Innovex Golf's clubs are designed with the Revolutionary Loft Specification (RLS) system to give golfers a more balanced set of clubs. With System RLS equipment, customers don't have to make partial swings or "back off" of a club. The sets are designed so golfers can make a full swing with every club and be within a handful of yards of the correct distance. This makes club selection much easier and it makes golfers more distance-accurate, leading to lower scores.

"Modern sets of clubs offer minimal distance gaps in the hybrids and long irons, and very large distance gaps between the short irons and wedges," Downey said. "This is inefficient and leads to higher scores because the golfer then has to determine how hard to swing to achieve specific distances with their wedges."

Based in Leawood, Kan., Innovex Golf has received rave reviews from both industry critics and consumers since it launched in early 2004. Favorable reviews have been reported from The Golf Society, Rankmark.com, SirShanksAlot.com, GolfTestUSA.com, Equip2Golf.com and GolfReview.com.

Call 1-866-402-6097 or visit www.innovexgolf.com for more information.

Media Contact:
Kathy Winklhofer
Wink Creative Communications
Cell: 913-271-5862