Golf News for Monday, April 25, 2005 | Charity

Glenbrae gives professionals the VIP treatment

Glenbrae Golf apparel is rolling out the red carpet and giving prospective club professionals the VIP treatment with the aim of demonstrating the amazing performance benefits of its new Spriol Seamless Technology knitwear line.

In part of a targeted sampling programme 300 influential club professionals will receive a special VIP pack containing a sealed Glenbrae Spirol Lambswool sweater with a personal message from Vice President of Sales, Tom Santori inviting them to wear the garment and discover the performance benefits form themselves.

Ton Santori commented, "The programme is clearly having the desired effect with excellent customer feedback, as brand we have such confidence in our product that we are prepared to let potential customers draw their own conclusions." Tim O'Neal, Master PGA Professional at the North Shore Country Club, Illinois endorses this view, "At the North Shore Country Club we consider the selection of our vendors a very important part of our success. The fact that Glenbrae allow professionals to sample the product, to see for themselves the quality and performance says a lot about the brand. We take that into consideration when selecting our vendors."

Media Contact:
Andrew Keast
Tel: 01484 661290
Mobile: 07881 913810.
andrew@andrewkeastmarketing.com
www.andrewkeastmarketing.com