(SAN DIEGO, California) – Graphite Design International (“GDI”) today announces it has adopted “Better Shafts. Better Scores” as its official moniker, augmented by the tagline “The Ultimate in High Performance.”

Both phrases advance GDI’s emphasis on Accuracy and Distance – a focus that will be furthered in 2005 with the introduction of the new Tour AD shaft line. The new slogan will bolster its move into the direct sales arena and more powerfully reflect its product performance goals for 2005.

“With the recent introduction of the PM line and the upcoming launch of the Tour AD line, we felt a change was needed to more accurately portray our direction and philosophy,” says Akio Karashima, CEO of GDI.

In the past, GDI successfully branded its product line through the catch phrases “Do as the Pros Do,” and “The Ultimate Driving Shaft.” Both slogans became “common-speak” on the PGA TOUR and Japan PGA TOUR, where GDI has dominated the brand, manufacturer and model counts in fairway woods and drivers over the past two years, according to the Darrell Survey.

GDI shafts are played weekly by the No. 1 player in the World Golf Rankings, the Top Two money leaders on the PGA TOUR, the winners of the 2004 Masters and PGA Championship, and by 30 winners worldwide year-to-date in 2004 from the PGA, Japan, Nationwide, LPGA and Champions Tours. On the Japan PGA TOUR, GDI has been the most-played shaft spanning a staggering three straight years and 68-straight tournaments.

GDI’s supremacy validates that Tour players – with their careers and livelihoods on the lines – prefer GDI shafts because their technologically-advanced design and construction help them realize greater distance and accuracy from their golf shots.

About Graphite Design International

GDI, established in Japan in 1988 and in the U.S. in 1998, is one of the world's three largest golf-club shaft manufacturers. GDI made its mark manufacturing high-performance shafts for most of golf's major OEMs worldwide, including the top four companies by sales volume.

GDI's trademarks are revolutionary technology, design and sourcing the most advanced materials so GDI shafts are of highest quality and performance. GDI shafts specifically promote “Accuracy and Distance.”

The core components of the company’s “AD” logo, these key competitive advantages help professionals and amateurs optimize their game after switching to GDI shafts. The company’s newest, the PM (Prototype Model) shafts, and the soon-to-be-launched Tour AD shafts are taking this message to the next level.

For more information about GDI: 888.707.6132, info@gdintl.com , www.gdintl.com .