British-based brand, Glenbrae Golf, has successfully launched its range of finest quality knitwear into the North American market for the 2005 season. Glenbrae Inc. is located in Atlanta and led by Vice President of Sales Tom Santori who joins Glenbrae with a wealth of industry experience having spent 30 years working with leading brands including Taylormade, Wilson, Aureus and Nicklaus apparel companies.
Commenting on the launch, Glenbrae's General Manager Giles Birkhead said, "Glenbrae has made a powerful impact on the European retail golf market since its launch in early 2002 with sales exceeding expectation and we now aim to expand our business in new global markets including the North America and Asia. At Glenbrae we believe that our core values of style combined with innovation, product quality and service are critical to success and golf retailers have been quick to seize upon the opportunity to offer customers a great product whilst at the same time generating excellent profit."
Central to the brands success has been the launch of it's Spirol SEAMLESS Technology a revolutionary new process providing golfers with genuine performance enhancing knitwear for the very first time. The secret behind its groundbreaking innovation is due to two key features, the SPIROL yarn and the SEAMLESS knitting process.
SPIROL is a high technology yarn spinning process blending 100% Merino lambs wool with SPIROL. The result is a multi component yarn which contains excellent elastomeric properties, which when knitted produces a modern fabric providing ground-breaking performance benefits that will take shots off your game
Typically, a knitted garment consists of separate parts--the front and back body panels and the sleeves, which are sewn together afterwards. In sharp contrast, SEAMLESS TECNOLOGY knitwear is produced in one entire piece, three-dimensionally, directly on the knitting machine.
Key Performance benefits of the product are:
- Superior comfort and fit
- Increased elasticity providing outstanding shape recovery
- Improved swing freedom due to no seams
- Significant garment structural stability
- Improved durability, resistance to wear
- Very low Pilling, excellent rating in industry tests
Two ranges are available in North America. The Spirol Lambswool Mens collection is available in 3 styles, a drop shoulder crew neck, V neck and V neck slipover in a comprehensive range of 18 colours in size range XS to XXL.
In support of its SPIROL collection Glenbrae offers a range of Extra Fine Merino a timeless luxuriously soft classic offering performance comfort and lasting value both on and off the golf course. Available in both Mens and Ladies a comprehensive colour range of 7 (mens), 6 (ladies) is available in 7 styles, high V neck long and short sleeve (mens), button to neck cardigan, long sleeve crew neck, long sleeve turtle neck , long sleeve roll neck and V neck slipover (ladies). The range is generously sized, from S to XXL (ladies) and XS to XXL for men.
All Glenbrae knitwear is available crested supported by a state of the art embroidery service. Latest technology delivers outstanding detail and definition with very short lead times.
Glenbrae the Company
Glenbrae is a British based company and has a rich heritage in the production of quality yarns and classic knitwear. Uniquely Glenbrae control the whole manufacturing process from raw material to finished garment in house applying stringent process control resulting in the highest quality.
For further information on Glenbrae knitwear please call:
North America - Tom Santori 866-781-3813
Europe - Giles Birkhead +44 1484 843732
Or visit our website www.glenbraegolf.com.
Media Contact:
Andrew Keast Marketing
Tel: +44 1484 661290.
Mobile: +44 7881 913810.
email: andrew@andrewkeastmarketing.com
web: www.andrewkeastmarketing.com
