Golf News for Thursday, April 21, 2005 | Technology

FlightScope by EDH Sport Now in use by Performance ClubWorks

BETHLEHEM, Pa. - FlightScope by EDH Sport, a premier ball-flight monitor, now is being used by Performance ClubWorks, a custom club-fitting and golf retail operation based in Connecticut. FlightScope currently is in use at the Performance ClubWorks Custom Club Fitting & Golf Shop at Golf Quest Family Sports Center in Southington, Conn., which had its grand opening March 1. Additional FlightScope systems will be installed at Stony Hill Custom Golf in Bethel, Conn.

"I had high expectations for FlightScope, and so far it is exceeding my expectations," said Scott Ward, owner of Performance ClubWorks. "Our goal is to be the best at what we do, so we purchased the best equipment that money can buy. We have gained instant credibility with FlightScope, whose technology includes the unique capability of doing club comparisons side by side. Our philosophy is one-to-one marketing, and FlightScope is the best fitting tool I have ever used."

Performance ClubWorks, a full-service golf shop, is a new subsidiary of Stony Hill Custom Golf, which opened its first location in Bethel, Conn., thirteen years ago. The staff of Performance ClubWorks, recognized nationally with several awards, tests the latest clubs, shafts and combinations in its technology center, offering the best findings to customers to try for themselves. FlightScope is an integral part of the fitting process which takes place outdoors at the driving range, featuring 72 heated and covered tees.

"First-class facilities in the golf industry use first-class technology to help their businesses and their clients perform," said Marc Solda, president of EDH Sport. "EDH Sport has worked hard to help spread that message throughout the industry, and we now are seeing the results. FlightScope's benefits for club fitters, teaching academies, green grass facilities, ranges and retailers now are widely recognized."

FlightScope is in use at high-profile teaching academies and club-fitting venues around the world. Introduced at last year's PGA Merchandise Show in Orlando, Fla., the portable indoor-outdoor ball-flight monitor employs a Phase Array Tracking Sensor and proprietary technology to record accurately the ball in flight and to provide actual launch data. The characteristic distinguishing FlightScope from existing launch monitor technology is that FlightScope is the only product in the world that can record the ball flight accurately in the precise environment in which the ball travels, thereby providing actual rather than implied data. The resultant ability of golfers, club fitters and instructors to see the actual ball trajectory at various angles allows them to make precise adjustments for enhanced performance.

Awareness of the advanced technology of FlightScope by EDH Sport has increased vastly this past year. FlightScope provided its technology to Golf Digest for use during some of the magazine's equipment testing sessions for its second annual "Hot List" published in its February 2005 edition. Multiple FlightScope systems now are in use at the Butch Harmon School of Golf at Rio Secco Golf Club in Henderson, Nev. Also, FlightScope technology was installed last year at the PGA of America Learning Center in Port St. Lucie, Fla., and was featured during Play Golf America Day and during the PGA Teaching & Coaching Summit.

EDH, founded in 1989 by Henri Johnson, an inventor and electronic engineer, is a product-development company based in Stellenbosch, near Cape Town in South Africa, with its U.S. office in Bethlehem, Pa. EDH, which develops products for the military and sports markets, has as its core expertise the design and development of 3D tracking radar systems. In 2003 the EDH Golf system was launched under the name "FlightScope."

For more information, see www.edhsport.us or call 866-GOLF-EDH.

Media Contact:
Sally J. Sportsman
(telephone) 407-293-5075
(e-mail) sjsport@earthlink.net