Here’s some thoughts from TravelGolf’s Jennifer Mario. I was wondering the same thing:

Why is CBS holding the Masters hostage? Right now Tiger’s made seven straight birdies to steal the lead from Chris DiMarco. This is exciting stuff, and what is CBS airing? Besides CBS News Sunday morning, we’ll also be treated to The Backyardigans and Dora the Explorer.

Okay, so maybe they’re married to their own programming, but CBS doesn’t even have the decency to farm it out to ESPN, or even USA. USA is now showing some quality infomercials. Surely the Golf Channel would be happy to preempt their airing of the 1972 PGA Championship. We could be watching what could be the most exciting moments of this entire tournament, but no, the best we’ll get is an updated leaderboard on golf.com. Argh!

Checkout:
http://www.travelgolf.com/departments/blogs/mcdonald/archives/2005/04/10/53/cbs-holding-masters-hostage/