David Leadbetter's "Swing Setter" training aid was launched with overwhelming success via infomercial on The Golf Channel. The "Swing Setter" helps develop your grip, swing plane, release and tempo – the four keys to a great golf swing. Their marketing company, CCM Marketing, plans to continue with a strong presence on The Golf Channel, adjacencies in local broadcast markets, as well as on CNBC, ESPN Classic and FOX Sports Net. "The response to the Swing Setter infomercial is phenomenal. I have not seen this sort of enthusiasm for a product since the initial launch of The Adams Golf, Tight lies," stated Suzy da Silva, CCM Marketing President.

CCM Marketing is a full service direct response agency headquartered in San Luis Obispo, California. The company is owned and operated by Suzy da Silva and Nicole Licata. The two young entrepreneurs started CCM marketing in 2001. CCM specializes in the golf industry and is the largest buyer of airtime on The Golf Channel. Da Silva and Licata were also featured in Entrepreneur Magazine in 2004, as leading young entrepreneurs in the U.S. Some of their golf clients, both present and past, include Cleveland Golf, Natural Golf, Inside Approach, Laser Guide, Laser Bracelet, Zen Oracle and Pro Golfers Career College.

CCM also works with clients outside of the golf marketplace such as Bell helmets and Sony Music.

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