LAKE MARY, FL -- E-mail correspondence has proven to be both a blessing and sometimes a curse to those responsible for marketing and promoting companies, products and events.

But there are new strategies that will add to the blessings and take away much of the curse, ansd those strategies will be brought to light during a marketing workshop scheduled for the 15th Anniversary ING Spring Conference May 22-26 at the World Golf Village Renaissance Resort in St. Augustine, FL.

The E-Mail Marketing workshop discussion will be led by renowned speaker John Johnson of Johnson Design Golf Marketing and the Golf E-Mailer. Johnson proved to be one of the most popular speakers in the 15-year history of the ING Spring Conference a year ago when he addressed various Internet marketing strategies. This year he will focus on new e-mail marketing advances that can work for businesses of all types and sizes.

That workshop is only one element of an action-packed conference, which annually brings together media with a diverse group of golf industry leaders. Everyone in the industry and media is invited to attend. The conference is conducted by the non-profit, media-based organization International Network Of Golf.

Current price-level deadline for registration is April 15.

Other conference elements include:

1) Product launches by several companies;

2) The One-On-One Appointment Show where a dozen private meetings are pre-scheduled for each attendees to promote business relationships;

3) The Demo Lab, where over two dozen companies display products on the range and green for attendees to try;

4) Hall Of Fame Fashion Show;

5) Communications 101 Topics Breakfast, where small groups will discuss various topics, led by experts in each subject; 15 topics, 15 groups;

6) The International Pairs Qualifier, a golf tournament in which the winning two-player team earns an expenses-paid trip to Wales to compete in the I.P. World Finals;

7) The 12th Annual ING Media Awards Banquet, sponsored by the Wales Tourist Board;

8) Edcuational sessions covering the future of journalism, golf & travel, golf & real estate and others;

9) The annual ING Tacky Jacket Championship by Golo Dice Golf;

10) The Athlon Sports Red Zone Challenge.

To register for the ING Spring Conference, to see a full schedule, or for more information, visit http://www.inggolf.com/ or call 407-328-0500.

Media Contact:
Mike Jamison
407-328-0500
mike@jamisongolf.com