Waltham, MA, April 4, 2005... Etonic will continue with its grass root
marketing strategy to gain awareness and trial of the brand among golfers
around the country. Etonic has recently signed 2005 sponsorship
agreements with the Cadillac Invitational, Rally For A Cure, and the
FUTURES Golf Tour. The sponsorship agreements name Etonic the official
shoe and glove of each organization. Through these sponsorships, Etonic
will have the ability to showcase their 2005 footwear and glove lines
among thousands of avid golfers.
"Grass root sponsorships have really helped us create brand awareness and
let golfers know we are back in the game again," stated Karen Pitts, Vice
President of Marketing, Etonic Worldwide. "Last year, we experienced
tremendous sell through in cities where we sponsored events and we look
forward to similar results this year with our three terrific partners."
Etonic will utilize these 2005 sponsorship agreements to promote its full
line of footwear and gloves, including the new GSOK golf shoe and glove.
The GSOK shoe is the industry's first non-cleated performance golf shoe.
It was recently named one of the Top 30 Sports Products of the Year by
Sports Trend Magazine.
Etonic has experienced a steady climb in market share over the last
several months. By mid-summer the company believes it will own the third
largest market share in the footwear category.
For more information on the Cadillac Invitational go to
www.cadillacinvitational.com, for Rally for a Cure visit
www.rallyforacure.com. and for FUTURES Golf Tour at www.futurestour.com.
Founded in 1876 by Charles A. Eaton, Etonic footwear has been driven by
technological innovation, superior quality and ultimate comfort.
Headquartered in Waltham, Massachusetts, Etonic has a complete line of
footwear and accessories for golf, bowling, running and walking. For more
information on Etonic call 1-866-8-ETONIC (1-866-838-6642) or log onto
www.etonic.com.
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Contact:
Jackie Beck
Etonic Public Relations
12 Fordham Trail
Old Saybrook, CT 06475
ph: 860 304 3643
jackiebeck00@hotmail.com