Memphis, TN... In response to surging demand for its premium tour-only products, True Temper introduces the new "Tour Concept" program. Essentially the program is designed to quickly move tour-proven golf shafts from the hands of the top pros on tour into the bags of the most discriminating golfers. These tour-proven shafts are only available via custom fitting at a Tour Concept authorized club builder, some of the finest in North America.

As part of the program, the Tour Concept website (http://www.tttourconcept.com) features a shop locator, a state-by-state listing of participating club builders. In addition, the site features press releases, product photography, online fitting resources, and product information. Initially, the Tour Concept program features the innovative Tour Concept Iron series, however additional products will be added on a regular basis.

The Tour Concept Irons have been in use on tour for two years, collecting several wins in the hands of some of game's top golfers. These innovative new shafts are divided into three distinct categories - long irons (2-4), mid irons (5-7) and short irons (8-PW) - each featuring varying tip flexibility. Tour Concept's state-of-the art design produces long irons that get in the air easily, mid irons that offer a moderate, piercing trajectory and short irons that feature a flat, controlled ball flight for optimal accuracy. In addition to its unique playing characteristics, the shaft features a cutting-edge, glare-reducing coating unlike anything available in the steel shaft category today

True Temper iron shafts continue to dominate all professional tours averaging over 65 percent usage on the PGA Tour and 75 percent usage on the Champions and Nationwide tours each week. They also win more tournaments each year than all other iron shafts combined. True Temper Sports is the leading manufacturer of golf shafts in the world and is consistently the number one shaft on all professional tours globally. The Company markets a complete line of shafts under the True Temper and Grafalloy shaft brands, and sells these brands in over thirty countries throughout the world. True Temper Sports employs over 700 people in ten facilities located in the United States, Europe, Japan, China and Australia.

Media Contact:
Matt Savard
Marketing Communications Manager
(901) 746-2050