Golf News for Monday, April 11, 2005 | Business

FlightScope by EDH Sport to be featured at CMD Golf

Bethlehem, Pa. (April 1, 2005) - FlightScope by EDH Sport, a premier ball-flight monitor, has been selected by CMD Golf, Inc., for use in its new headquarters in Jupiter, Fla. CMD Golf Studio will have its grand opening April 9 & 10. Multiple FlightScope systems will be utilized by CMD Golf, both indoors in its new headquarters and outdoors in conjunction with its mobile fitting vehicles. Founded in 2001, CMD Golf, a leading club-fitting enterprise that counts a number of tour professionals among its clients, formerly was located at Doral Golf Resort & Spa in Miami.

“FlightScope provides the most extensive, specific and accurate data to tell us how the ball reacts in different conditions, including wind, rain and humidity,” said Chris Dempsey, CEO of CMD Golf, whose building and fitting techniques were developed during years spent with PGA Tour professionals. “We then can fine-tune the fitting process for our customers. The more knowledge and information we have, the easier it is to fit golfers accurately. By tracking the ball for so long after impact, FlightScope gives us the best possible information for our club-fitting needs.”

CMD Golf Studio is a newly-constructed 6,000 square-foot high-tech studio with a modern touch. The studio houses an array of equipment technologies from various manufacturers, complemented by an indoor putting studio and three equipment testing labs. In addition to its new headquarters, CMD Golf operates a number of touring vehicles with a complete staff and multiple FlightScope systems for custom fitting. CMD Golf provides high-performance custom-fitted golf equipment for an exclusive market of elite amateur and professional golfers whose equipment reflects their status and performance level.

FlightScope is in use at high-profile teaching academies and club-fitting venues around the world. Introduced at last year's PGA Merchandise Show in Orlando, Fla., the portable indoor-outdoor ball-flight monitor employs a Phase Array Tracking Sensor and proprietary technology to record accurately the ball in flight and to provide actual launch data. The characteristic distinguishing FlightScope from existing launch monitor technology is that FlightScope is the only product in the world that can record the ball flight accurately in the precise environment in which the ball travels, thereby providing actual rather than implied data. The resultant ability of golfers, club fitters and instructors to see the actual ball trajectory at various angles allows them to make precise adjustments for enhanced performance.

“First-class facilities in the golf industry use first-class technology to help their businesses and their clients perform,” said Marc Solda, president of EDH Sport. “EDH Sport has worked hard to help spread that message throughout the industry, and we now are seeing the results. FlightScope’s benefits for club fitters, teaching academies, green grass facilities, ranges and retailers now are widely recognized.”

Awareness of the advanced technology of FlightScope by EDH Sport has increased vastly this past year. FlightScope provided its technology to Golf Digest for use during some of the magazine's equipment testing sessions for its second annual "Hot List" published in its February 2005 edition. Multiple FlightScope systems now are in use at the Butch Harmon School of Golf at Rio Secco Golf Club in Henderson, Nev. Also,
FlightScope technology was installed last year at the PGA of America Learning Center in Port St. Lucie, Fla., and was featured during Play Golf America Day and during the PGA Teaching & Coaching Summit.

EDH, founded in 1989 by Henri Johnson, an inventor and electronic engineer, is a product-development company based in Stellenbosch, near Cape Town in South Africa, with its U.S. office in Bethlehem, Pa. EDH, which develops products for the military and sports markets, has as its core expertise the design and development of 3D tracking radar systems. In 2003 the EDH Golf system was launched under the name "FlightScope."

For more information, see www.edhsport.us or call 866-GOLF-EDH.