March 23, 2005, Myrtle Beach, S.C. — Centex Homes Myrtle Beach Division has been named a J.D. Power and Associates Certified New-Home Builder, based on exceeding a benchmark set by the J.D. Power and Associates annual Syndicated New-Home Builder Customer Satisfaction Study. J.D. Power and Associates is the global leader in quality and customer satisfaction research. Centex Homes is the area’s largest homebuilder with developments along the Grand Strand from Brunswick County, N.C. to Georgetown County, S.C.
The Certified New-Home Builder designation is available to new-homebuilders outside the 30 largest homebuilding markets initially covered in J. D. Power and Associate Syndicated New-Home Builder Customer Satisfaction Study. The Certified New-Home Builder Program recognizes that many homebuilders outside those 30 major metropolitan areas that provide “An Outstanding Home Ownership Experience.”
“We’re extremely pleased to be recognized by J.D. Power and Associates for our dedication to customer service,” said Mike Wyatt, Centex Homes Myrtle Beach Division president. “J.D. Power and Associates is recognized as one of the leading research firms in the U.S., so, it is truly an honor to have them find that our Myrtle Beach Division is among the elite group in the nation.”
J.D. Power and Associates conducts research and offers consulting and performance improvement services that are used by a variety of industries to improve product quality and customer satisfaction. The company bases research solely on responses from millions of consumers and business customers worldwide. Within the real estate industry, J.D. Power and Associates conducts a national syndicated survey, which is used to compare the customer satisfaction ratings of all national homebuilders.
Centex Homes has participated in the national syndicated study since early 2004. Centex Homes property owners are also surveyed two additional times within a nine-month period after the purchase of a home within one of Centex Homes’ Grand Strand neighborhoods. The first survey takes place 15 days after closing to gauge customer satisfaction with Centex Homes’ sales and closing process. Homeowners are then surveyed at the end of the nine-month period to measure satisfaction with overall customer service. Each survey score is based on quality of customer service, sales staff and home readiness.
About J.D. Power and Associates
J.D. Power and Associates is a registered global marketing information services firm that helps businesses and consumers make better decisions through credible, meaningful, and easily accessible customer-based information. Each year, J.D. Power and Associates surveys millions of consumers and business customers to understand their opinions and expectations regarding the products and services they purchase. J.D. Power and Associates conducts quality and customer satisfaction research across a variety of industries including automotive, commercial vehicles, telecommunications, travel, real estate, finance, marine, healthcare, utilities, sports, retailing, office products, and professional services.
About Centex Homes
Centex Homes is the largest and most respected homebuilder within the Grand Strand area of coastal South Carolina. Centex Homes has developed 14 communities from Brunswick County, N.C. to Georgetown, S.C., with additional communities planned for future development.
Centex Homes Myrtle Beach, a J.D. Power and Associates Certified New-Home Builder, was named “#1 in its Industry” by Fortune Magazine and has been honored with Habitat for Humanity’s coveted “Golden Brick Award.” In addition, Centex Homes was endorsed as America’s “Most Admired Big Builder” by its competitors. In both 2003 and 2004, the nation’s 100 largest builders bestowed their highest honor, the APEX Award, to Centex Homes.
For more than 55 years, Centex Homes has been one of the nation's leading and most respected homebuilders, and today operates in approximately 90 markets in 25 states. The company is a subsidiary of Dallas-based Centex Corporation (NYSE: CTX), a Fortune 500 company.