WALTHAM, MA. – March 17, 2005 – The new Etonic G>SOK golf shoe has been recently named one of the Top 30 Sports Products of the Year by Sports Edge Magazine and SGMA (Sporting Goods Manufacturers Association).

The Etonic G>SOK is the industry's 1st Non-Cleated Performance golf shoe. Introduced in October 2004, the G>SOK has experienced early success at retail. "The retailers were very pleased with the sell through of the G>SOK during the holiday season," stated Karen Pitts Vice President of Marketing, Etonic. "We believe the G>SOK is popular with consumers because the design provides a level of convenience that has been missing in the shoe category."

Etonic partnered with Goodyear to design a lightweight and durable outsole which provides incredible traction. The G>SOK's Multi-Zone Traction System combines tri-directional pyramid turf grips with lateral and longitudinal stability bars and a C.I.P. (critical impact point) to ensure golfers feet stay firmly planted on all types of lies. In addition to the colorful outsole traction system, the G>SOK has a Cushion Suspension Insole System that gives golfers enhanced comfort and fit throughout the shoe."
Available at golf and sporting goods stores, the Etonic G>SOK comes in thirteen styles for men and women and retails for $100.00.

Founded in 1876 by Charles A. Eaton, Etonic footwear has been driven by technological innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking.

For more information on Etonic call 1-866-8-ETONIC (1-866-838-6642) or log onto www.etonic.com.

Contact:
Jackie Beck
For Etonic PR
860.304.3643