PORTLAND, OR. – March 16, 2005 – Longitudes Group, LLC, a geo-demographic research and consulting company and Tactician Corporation, the leading provider of software and service solutions for geographically targeted resource and investment decisions, have jointly announced that they have integrated the award-winning Tactician Online capabilities with Longitudes Group golf specialty market database providing comprehensive supply and demand models for manufacturers, retailers, golf resorts, convention and visitors bureaus and golf associations.
The enhanced Tactician Online solution supplies marketing, database and media research from multiple sources which has been integrated with Longitudes Group supply and demand tools. On the demand side, Longitudes Group sources 6.0M avid golfer households by zip-code and a comprehensive retail supply database of 1,800 off-course specialty stores and 1,300 chain sporting goods stores.
The business analysis and mapping platform accurately defines market opportunities, trade areas, sales territories, and media markets. The result is advance market intelligence that is accessible 24/7, providing a complete look at golf market dynamics.
“Longitudes Group’s partnership with Tactician brings expertise in marketing research to the table but from two complimentary spectrums,” said Sara Killeen, co-founder of Longitudes Group, LLC.
“For those in the business of golf, you can see and understand consumer participation, spending patterns and then strategize business decisions from both inside the game, but also from a more broad-base view of the entire retail and travel market.”
Longitudes Group Market Tool has been adopted by Golf USA, an off-course specialty chain with over 100 locations in 32 states. “The Market Tool has enabled us to better target our marketing efforts across a diverse range of markets,” said Rick Benson, VP of Franchise Sales & Operations for Golf USA.
“For both existing and new franchisees, we can now provide a complete golf retail market analysis providing clear insights into the market characteristics of specific store locations.”
Tactician Online is a flexible, customizable digital dashboard for marketers, integrating target marketing analytical capabilities, geo-marketing databases, and the ability to execute targeted resource and investment decisions.
About Longitudes Group
Headquartered in Portland, Oregon, Longitudes Group, LLC, is a research and marketing company providing unique analysis on the travel and spending behaviors of avid golfers. Armed with a database containing information on the behavior of 6.0 million golfers mapped by county and zip code, Longitudes Group uses a geo-demographic approach to probe both the location and travel behavior of the avid golfer population. Using Geographic Information Systems (GIS), companies can then map golfer populations at the zip code level and correlate them with a variety of consumption traits.
These formulas and methodologies can be applied to regional, national and international markets. For more information, visit the company online at www.longitudesgroup.com.
About Tactician Corporation, headquartered in Andover, Massachusetts, is a leading software and services provider of integrated sales, marketing and media solutions used for developing and executing geographically targeted resource and investment decisions.
Since 1988, Tactician has demonstrated a superior track record of product innovation, delivery of desktop, online and custom products, and outstanding support of state of the art, robust, geographic marketing solutions.
For more information visit www.tactician.com.
