March 1, 2005 – Mitchell Golf Equipment Company, Dayton, Ohio will be attending the Professional Clubmakers’ Society Expo March 3-6 in Louisville, KY. The annual PCS Expo attracts club makers from around the world.
The new Mitchell dynamic putter fitting studio takes putter fitting into the twenty-first century. It is the golf industry’s newest game improvement tool. With custom fitted clubs continuing to grow in popularity, the Mitchell Putter Fitting Studio reaches the same level of technology as using a launch monitor for fitting woods and irons.
Putting is usually more than 40% of a golfer’s score each round. Therefore, it is very important to properly fit the one club used the most. PCS club makers are recognized as specialist in custom club fitting. With the Mitchell Putter Fitting Studio, they can offer the same expertise for fitting putters. This new putter fitting system will make the PCS club maker’s shop complete with the industry’s best club fitting tools.
The Mitchell Putter Fitting Studio consists of a computerized dual camera system with a perfectly flat and level putting surface. The software provides video replay views at the toe of the putter and from overhead. Address and dynamic impact data is automatically displayed on the computer for putter head loft, aim, face contact, ball skid distance and ball speed. Sessions with different putters can be saved and the results compared.
The dual video replay clearly shows the ball skidding and when it starts to roll. The skid distance is shown in inches. The ball speed displayed in rpm’s is a great way to determine the distance the ball will travel when compared to other putts.
A Putter Fitting Report can be displayed and printed. It lists the dynamic fitting results for each putt during each session and it shows the average of all putts. It is easy to compare this data to determine the best fitting results for putter length, loft, and lie.
The Mitchell Tour Putting Surface is an integral part of the fitting studio. It is made from extruded aluminum tubing for beauty and strength. The surface is perfectly flat and covered with a black velvet material. This material eliminates grain & resistance normally found on other putting surfaces. A slightly miss-hit putt is very visible by the path of the ball. When viewed in the studio computer, you will see how slight variations in putting dynamics will miss-direct the ball.
For the first time, golf industry professionals can offer the “putter fitting studio experience” at their shops. Customers can receive the same fitting experience the tour professionals get from putter manufacturers and they won’t have to travel to Southern California. For more information call 800-437-1314 or visit www.mitchellgolf.com.
Mitchell Golf is the leading source in the world for professional club performance fitting & repair equipment, supplies and education. Having been in business since 1988, Mitchell Golf products are used on all the major golf tours worldwide and by PGA golf professionals, retailers, club repair technicians, and club performance fitting specialist. For further information concerning Mitchell Golf products or services, call 800-437-1314 or access www.mitchellgolf.com or email Mike Stevens at mike@mitchellgolf.com.
Contact:
Ed Mitchell, President
Mitchell Publishing Company
(877) 437-1314
edmitchell@mitchellgolf.com
954 Senate Drive
Centerville. OH 45459
