OVERLAND PARK, Kansas – Feb. 22, 2005 – Featuring unprecedented and patented Dual-Zone technology in its proven, 100 percent distortion-free lenses, PeakVision Sports has introduced its new, high performance line of sunglasses designed specifically for golfers.
A paradigm-shifting breakthrough in sunglass design, PeakVision’s innovative Dual-Zone lenses feature neutral-density gray tinting in the upper zone that reduces glare and allows for accurate distance perception. The amber-tuned color in the lower zone highlights the contours of the green for better reads of putts than with the naked eye. Incorporating these two filters into one lens creates optimal visual acuity.
These competitive advantages parallel PeakVision’s “See Better, Play Better” moniker and are causing golfers to rapidly adopt PeakVision sunglasses as a necessity. According to recent surveys, roughly 80 percent of golfers do not wear eye protection on the course. Those who do typically store the sunglasses or remove them prior to every shot.
Following five years of research and testing, the company brings its golf lenses to market after PGA, Champions and LPGA Tour players performed at higher levels wearing PeakVision sunglasses. They are also increasing popular among skiers, professional baseball umpires and performance pilots who require optimal visual performance in blinding sunlight and overcast skies.
The first four models with Dual-Zone technology:
Classic – Providing a “weightless” fit and timeless styling, the Classic is designed with an increased pantoscopic tilt and fit close to the eyes for optical glare management and enhanced contrast
Chip – Offering the largest Dual-Zone lens coverage in the PeakVision line, the contemporary styling of all six Chip finishes is polished and sleek with superb wrap for ultimate comfort and maximum eye protection
Shot – A sleek, sophisticated style in a brushed stainless frame, Shot features spring-loaded temples with translucent rubber grips and adjustable nose pads to ensure a snug fit
Neva – Constructed of a three-piece, feather-light frame, Neva’s clean, minimal look provides both men and women with comprehensive lens coverage and an unobtrusive frame design
Additional Dual-Zone technology models are planned for production later this year.
All men’s and women’s Classic and Chip models are available in six stylish finishes (matte and polished black, matte and polished tortoise, polished graphite and metallic silver) with interchangeable lenses. MSRP: Classic ($129), Chip ($149), Shot ($149), Neva ($139). For more information, call 888.856-3419, email sales@peakvisionsports.com or visit www.peakvisionsports.com .
PeakVision Sports CEO Paul Moore was driven to develop Dual-Zone technology when he consistently saw PGA Tour and amateur golfers wearing their sunglasses on their hats instead of their faces. Moore, a medical diagnostics expert whose past sports-lens creations were worn by Martina Hingis and U.S. Olympic team members, recognized three problems with other lenses on the market:
(1) A single lens color cannot simultaneously optimize golfers’ vision for both the bright sky and the darker green turf
(2) Polarized lenses are detrimental to critical vision because they actually reduce peripheral vision and distance perception, both necessary elements for developing feel for shots, especially putts
(3) Traditional sports sunglasses (no matter how expensive they are) use polycarbonate materials in their lenses, which produce degrading distortion
“Every good shot begins with what your eyes are able to see and communicate to the brain about the shot,” says Moore. “If this is off – meaning misinformation and miscommunication – then the shot will likely be a wayward one. PeakVision sunglasses mitigate this risk.”
The first major innovation in golfer-sunglass technology in more than 40 years, PeakVision Sports performance optics represent a radical step in eyewear design and manufacturing. The vast majority of sunglasses since the 1960s have had single-filter, polycarbonate lenses incapable of properly distinguishing between the bright hues of the horizon and sky and the dark hues of terrain and landscape.
“We’re thrilled with golfers’ reactions after they first try PeakVision Sports sunglasses: ‘what a difference [from my current brand], these can’t be legal,’ ‘my game’s improved,’ and ‘I gotta have it.’ Then they become PeakVision loyalists.”
The material used in PeakVision Sports lenses is a revolutionary optical polymer that offers superior optical clarity and uniformity, scratch resistance, durability and ultra-light weight compared to polycarbonate. NXT is the latest and finest optical glass that is used in high-end cameras and Apache helicopter windscreens.
PeakVision eyewear also provides 100 percent UV400 protection from the entire spectrum of dangerous UV radiation.
“Golfers have as much as twice the incidence of UV-related eye diseases as the general population,” says Moore. 'Eye protection is every bit as important as skin protection, however, the majority of golfers remove and store their sunglasses before a four- to five-hour round, putting themselves at considerable risk every time they tee up. Now we provide the necessary eye protection that improves performance in golf.”
Contact:
Rich Katz / Shane Sharp
Buffalo Communications
703.891.3319 / 803.547.2118
rkatz@billycaspergolf.com
ssharp@billycaspergolf.com
