Golf News for Tuesday, August 26, 2008 | Charity

Stop & Shop - Giant Family Foundation Golf Classic supports charity

NORTON, Mass. -- The Stop & Shop – Giant Family Foundation announced that its annual golf classic, being held at four golf courses throughout Massachusetts and Rhode Island, is expected to raise in excess of $1 million for local-area charities serving families and children. In five years, this event has surpassed the $5 million mark in money raised.

A Founders Club partner of the Deutsche Bank Championship, Stop & Shop kicks off championship week by hosting the golf event and securing support from national and local vendor partners to continually reach new milestones in money raised each year. The end result is a larger contribution to charities that directly benefit families and youth in the area served by Stop & Shop and Giant.

This year's Stop & Shop - Giant Family Foundation Golf Classic is being held at four Massachusetts and Rhode Island golf courses: TPC Boston in Norton, Mass.; Black Rock Country Club in Hingham, Mass.; Wellesley Country Club in Wellesley, Mass.; and Wannamoisett Country Club in Rumford, R.I. An evening reception will conclude the festivities for all 435 golfers at the TPC Boston.

At TPC Boston, PGA and LPGA TOUR players are paired in the event with the amateur participants. The list of professional players includes PGA TOUR professionals Brad Faxon, Brett Quigley, Parker McLachlin and Tom Pernice, Jr., and LPGA TOUR professionals Candy Hannemann, Kelli Kuehne, Heather Bowie and Virada Nirapathpongporn.

"I'm excited about my first Family Foundation Golf Classic," said Carl Schlicker, recently appointed CEO of Stop & Shop and Giant. "Thanks to the support of our vendor partners, we are able to make significant contributions to the communities we serve and impact the lives of many families and children."

In June, through a partnership with KaBOOM!, a portion of last year's proceeds were used to build playgrounds in Boston and in Washington, D.C. The Foundation plans to continue its partnership with KaBOOM! and has plans to build playgrounds in Rhode Island, New York, western Massachusetts and Maryland in 2009.

In addition to the KaBOOM! program, the Foundation is committed to spending $600,000 over the next year to support the following charities: Hockomock Area YMCA, Action for Healthy Kids, YMCA of Bergen County, Greater Boston YMCA, Boys & Girls Club of Pawtucket and the Hole in the Wall Gang Camp.

New this year, the Foundation is also at the forefront of a partnership with Nestle, in which portions of in-store purchases between August 29th and September 4th at Stop & Shop Supermarkets and Giant locations will be donated to the Deutsche Bank Championship's Birdies for Charity program. The initiative will raise an incremental $250,000 for charity.

"Stop & Shop is a tremendous partner of the Deutsche Bank Championship," said Championship Director Eric Baldwin. "The Stop & Shop – Giant Family Foundation truly embodies the charitable spirit of the Championship and we are very appreciative of their support and commitment. These types of programs enable us to continue to impact well deserving charities."

Platinum Plus and Platinum sponsors in 2008 include: Edy's Grand Ice Cream, Nestle Purina Pet Care and Nestle USA, Kimberly-Clark, Advantage Sales & Marketing, General Mills, Georgia Pacific, Kellogg Company, Perdue Farms, Apple & Eve, C&S Wholesale, Energizer Battery, Coca-Cola Enterprises, Pepsi, Garelick Farms, Conagra Foods, Ocean Spray Cranberries, Inc., Minute Maid, Campbell's Soup Co., SC Johnson, Turkey Hill Ice Cream, Heinz, Acosta Sales & Marketing and Dr. Pepper Snapple Group.

The Stop & Shop - Giant Family Foundation Golf Classic is part of an overall marketing and community relations program the company undertakes. Fenway Sports Group works closely with Stop & Shop to create a powerful marketing platform that leverages the power of the PGA TOUR and the Deutsche Bank Championship. This unique partnership provides Stop & Shop with a compelling promotional tool resulting in unprecedented participation from vendors and its partners.

"This event continues to grow in popularity and in charitable giving," said Alex Baldwin, Senior Vice President of Fenway Sports Group. "Stop & Shop and the Deutsche Bank Championship is a great partnership which exemplifies the importance of community leaders working together to help children and families."

About the Stop & Shop - Giant Family Foundation
Started in 2003, the Stop & Shop – Giant Family Foundation was created to support programs in the areas served by the Stop & Shop Supermarket Company. The first Golf Classic held in 2003 raised over $400,000 and the second in 2005 reached $716,000 in charitable giving. Last year's classic hit the $1.2 million mark and the endowment fund has surpassed the $4 million mark in four years. The fund supports athletic and educational programs for youths in all areas served by Stop & Shop and Giant.

About the Deutsche Bank Championship
This year's Deutsche Bank Championship will once again have one of the top fields assembled as the second leg of the PGA TOUR Playoffs for the FedExCup. The top 120 players in the world will be playing with Defending champion Phil Mickelson leading the field into Boston. The Tiger Woods Learning Center is the primary beneficiary of the Deutsche Bank Championship. In 2007, the Championship raised a record $3.3 million for the Tiger Woods Learning Center and several New England charities. Since its inaugural 2003 event, the Deutsche Bank Championship has raised more than $10 million for charity. Championship week begins with practice rounds Tuesday, Aug. 26, and Wednesday, Aug. 27, along with a Championship Pro-Am on Thursday, Aug. 28. The four-day Championship begins Friday, Aug. 29, and continues through Labor Day, Monday, Sept. 1, the only official Monday finish on the PGA TOUR. The first two rounds of the Championship will be covered on the Golf Channel and the final two rounds will be televised on NBC.

About Fenway Sports Group (FSG)
FSG, a subsidiary of New England Sports Ventures, which owns the Boston Red Sox and eighty percent of New England Sports Network (NESN), is a strategic sports marketing firm with experience in professional and collegiate sports. FSG's core strengths include property representation and acquisitions, entertainment marketing, sponsorships and consulting services. For more information please visit http://www.fenwaysportsgroup.com.

Contact:
Faith Weiner, Stop & Shop, 617-721-9663
Alex Baldwin, Fenway Sports Group, 617-226-6372
Jim Connelly, Elevate Communications, 617-861-3654

Greg Ball
Account Executive
Brener Zwikel & Associates
gregb@bzapr.com
Phone: (818) 462-5611
Fax: (818) 668-3157
www.bzapr.com