JUPITER, Fla. -- The National Golf Foundation (NGF) is pleased to announce an exclusive direct mail partnership with Drive Marketing to better serve its golf facility clients. This relationship provides golf courses and clubs with a unique personalized marketing solution that has a proven track record in attracting new customers and generating more membership leads.
DRIVE Marketing’s solutions employ an innovative process that seamlessly integrates the prospect’s name inside the design of an eye-catching golf-themed postcard. These high-impact images generate an emotional connection that motivates the golfer far more than typical direct mail communication.
“NGF is excited to have a found a partner whose creative executions jump out of the mail stack in a positive and engaging way. We believe DRIVE’s unique personalization technology, when coupled with our best-in-class mailing lists, will generate golfer interest and action. The partnership establishes a one-stop resource for golf courses interested in moving the revenue needle,” said NGF Vice President Greg Nathan.
NGF-DRIVE Marketing works with each property’s key selling points and unique customer profile. Starting from the creative design process all the way through delivery, NGF and DRIVE execute all aspects of this turnkey program.
This unique results-oriented partnership has attracted many of the nation’s top golf management groups who are among the most sophisticated in using new cost-effective ways to market their properties. NGF-DRIVE Marketing clients include courses managed by Troon Golf, American Golf Corp., Eagle Golf, Canongate Golf Clubs, Honours Golf, Marriott Golf, TollGolf Golf Course Communities (owned by Toll Brothers), OB Sports Golf Management, CourseCo. Inc. and Pegasus Golf Partners. To learn more about the program, visit www.ngf.org/cgi/databasemarketing.asp or www.drive-marketing.com/golf.