PALM BEACH GARDENS, Fla. -- Return on investment is an underscored objective at the redesigned 2008 PGA Fall Expo, Aug. 26-27, at Mandalay Bay Resort & Convention Center in Las Vegas, Nevada.
The 2008 event has been redesigned to provide new and improved vendor sourcing, equipment testing, networking, business solutions and best practices in a compact timeframe all while reducing attendees participation expenses.
"Our objective is to make attending the PGA Fall Expo not only worth it from an expense standpoint, but worthwhile," said PGA Shows Group Vice President Ed Several. "While reducing attendees’ expenses has been a top priority, we are most proud of the efforts to improve participation value."
PGA Golf Exhibitions has conducted multiple focus groups with golf retailers and PGA Professionals with management recently spending a day in the life of a PGA Professional to better understand the challenges faced in todays economic climate.
"The goal, first and foremost, is providing PGA Professionals and retailers with the tools to grow their business today and in the month’s ahead," said Several.
The results of attendee feedback, focus groups and first-hand experience is a redesigned PGA Fall Expo focusing on providing even more worthwhile participation value and reduced expenses to make attendance worth the trip.
Worthwhile:
* 400+ top vendors including over 120 apparel brands and 20-plus equipment companies
* Emerging merchandise categories that are creating substantial impact in golf retail now have a larger presence on the show floor
* More than 100 companies new to the PGA Fall Expo
* Product launches from every category
* Demo Day featuring some 40 top golf vendors at Badlands GC
* Industry tournaments at Badlands GC awarding $2,000 to the top 2-person PGA Professional team, and trophies and prizes to the top amateurs
* More than 20 business and education seminars focusing on solutions to today's economic climate and identifying new business platforms to increase participation and profits.
* Free interactive roundtables and exhibit floor business presentations offering retail solutions and marketing expertise to traditional golf facility and off-course retailers
* Industry networking while Dennis DeYoung, founding member of Styx, performs Styx greatest hits at free Elations Welcome Reception
Worth it:
* Free shuttle services to off-site events such as Demo Day and the industry golf tournaments
* Complimentary daily continental breakfast
* Industry welcome reception on opening night that provides free entertainment and dining
* 5 simultaneous shows in one setting ~ MAGIC™, MODA™, MRkt®, ACCESSORIES: The Show®* + PGA Fall Expo
The PGA Fall Expo annually attracts more than 4,000 international golf retailers and some 400 top golf vendors to the Mandalay Bay Convention Center in Las Vegas. In 2008, the PGA Fall Expo moves to "fashion week" in Las Vegas and is held on the same days as MAGIC™, MODA™, MRkt®, and ACCESSORIES: The Show®*. The PGA Fall Expo is packed with product discovery, equipment testing, career education programs, professional networking events and opportunities to source unique vendors and merchandise. Additionally, the PGA Fall Expo Golf Tournament and Demo Day, Aug. 25 at Badlands Golf Club, has been expanded to include more than 40 equipment and golf accessories vendors and two tournaments with cash-prize awards for the top finishers.
The PGA Fall Expo is an industry-only event and is not open to the public. PGA Professionals, retailers and industry leaders can register, book travel and learn more about the 2008 PGA Fall Expo at www.pgaexpo.com.
The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
