ATLANTA – Feb. 3, 2005 – Srixon Sports won the ING Industry Honors Award for 2004 in the category “Print Ad, Consumer, Products” for their Srixon “Possessed” advertisement on Saturday, January 29, 2005 at the 2005 PGA Show in Orlando, Florida.

Srixon Sports’ award-winning advertising agency, Fitzgerald + CO, created the “tattoo” campaign for Srixon’s new product introduction in 2004. The first ad of the campaign featured flames tattooed on Srixon’s HR-X333 golf ball, while the winning ad consisted of a skull image tattooed on the golf ball. “Working together with Fitzgerald + CO is always an outside-the-box creative process with the result showing Srixon’s personality and the edgy, passionate, and slight attitude of the brand,” said Mike Pai, Srixon’s Vice President of Marketing and Advertising.

“We've long known that Srixon has the products to go head-to-head with the dominant brand in the category,” said Bob Warren, Fitzgerald + CO’s Creative Director. “Srixon’s advanced technology was the core that helped us to create such a powerful ad. In a product category with so much quality competition, great advertising, and heavy ad spending, it's terrific for Srixon to receive this level of recognition. This is quite an honor,” added Warren.

About SRI Sports:

Srixon Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports. SRI Sports is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world's leading patent holders in golf ball technology. SRIXON golf balls earned 30 tournament victories on multiple professional tours around the world in 2004. For more information about Srixon please visit www.srixon.com.

Contact:
Heidi B. Sheehan
201.854.6877
heidibianchi7@msn.com

Mike Pai, Srixon Sports USA, Inc.
678.518.5121
mike@srixon.com