NEW YORK -- Bobby Jones, a brand steeped in the grand tradition and
singular passion for the game of golf, is pleased to offer a signature
cologne this year. The Bobby Jones men's cologne is a classic
gentleman's fragrance, a celebration of accomplishment on the course
and off; and a tribute to the Bobby Jones legend. True to the brand
vision, the fragrance also echo's the brand's refreshing and
innovative sophistication: perfect for the active Bobby Jones
consumer.

The cologne finds its unique, winning appeal in the iconic scents of
the fairway: greens, clover and woods. Top notes include lush greens,
sparkling citrus and coriander seeds. Middle notes feature sweet
clover, emerald cypress and aromatic spices. Bottom notes are
grounded in sueded woods and amber crystals. The clover notes have
special significance; honoring Mr. Jones's St. Patrick's Day birthday
and the famous four leaf clover fob he carried to bring him luck in
his championships.

The bottle is a fresh, modern interpretation of a gentleman's flask.
It's crafted in a deep, rich hue of green glass; symbolic of beautiful
golf greens throughout the world. The silver cap and logo hearken
back to the game's trophies.

Bobby Jones Men's Cologne is as fresh and invigorating as a morning on
the course; an exciting new fragrance true to the gracious integrity
and competitive edge for which the brand is known. Retail prices for
all Bobby Jones products range from $70 for a bottle of cologne to
$1095 for a suede jacket. Bobby Jones men's cologne is available at
Bobby Jones freestanding boutiques, country clubs, luxury golf resorts
and www.bobbyjonesshop.com. Bobby Jones is a division of
Hickey-Freeman Co., Inc. a subsidiary of Hartmarx Corporation.

Press contact: Lisa Wells
212.893.2081
lwells@hickeyfreeman.com