Ryder Cup Europe is delighted to announce BMW as an Official Partner
and Official Car to The 2010 Ryder Cup, being staged at The Celtic
Manor Resort, Newport, South Wales, from October 1-3, 2010.
The announcement elevates BMW from Official Sponsor to Partner status
for the next 'home' Ryder Cup following BMW's successful involvement
with The Ryder Cup at The K Club in 2006, when Ian Woosnam's European
Team defeated the United States with a record-equalling nine-point
victory.
The agreement with Ryder Cup Europe strengthens BMW's continuing
global commitment to the game of golf signified by its partnership
with The European Tour through its flagship event, this week's BMW PGA
Championship at Wentworth Club, the BMW International Open at Golfclub
München Eichenried, Germany, which this year celebrates its 20th
anniversary, and the BMW Asian Open at Tomson Shanghai Pudong Golf
Club in China.
BMW is also the Official Car of The European Tour and is the title
partner of the BMW Championship at Bellerive CC, part of the US PGA
Tour's FedEx Cup play-off series
"BMW is proud to be an Official Partner and the Official Car of The
2010 Ryder Cup and is delighted to be associated with one of the
world's great sporting contests," said Ian Robertson, Member of the
Board of Management, Sales and Marketing BMW Group.
"We are a performance-orientated and innovative brand so there is no
better fit than with a sport that continually sets new standards. The
Ryder Cup is always an eagerly anticipated event and we greatly look
forward to our involvement at The Celtic Manor Resort."
Richard Hills, Ryder Cup Director, said: "Ryder Cup Europe is
delighted to welcome BMW as an Official Partner to The 2010 Ryder Cup.
The change in status to Partner is a reflection of the success of
BMW's involvement at The K Club in 2006 and reinforces the global
partnership between The European Tour and BMW. It also ensures that we
will once again be provided with a world class courtesy car operation
to meet the needs and requirements of the Teams and Official Parties
during the event."
The 2010 Ryder Cup takes place at The Celtic Manor Resort from October
1-3 on The Twenty Ten Course, the first course to be specifically
designed for The Ryder Cup.
For further information, please contact:-
The European Tour Communications Division
Tel: +44 1344 840444 Fax: +44 1344 840400
e-mail: media@europeantour.com
Roddy Williams
Senior Press Officer and Website Editor
Tel: +44 1344 840400
Mobile: +44 7899 940029
