WESTFORD, Mass. and NEW YORK -- Puma and Maxim Magazine announced the launch of The Puma Open, a national golf event series unlike any other golf tournament. The global sportlifestyle brand, which is known for fusing the influences of sports, lifestyle and fashion, launched The PUMA Open as a way to shake up the traditionally stodgy sport and offer an inclusive and fun way to enjoy the game of golf, mixing the sport with gaming and fun activities. PUMA partnered with Maxim Magazine, the largest young men’s lifestyle magazine in America. The PUMA Open will visit six cities across the country beginning in June through October including Los Angeles, Chicago, New York, Boston, Fort Lauderdale and Austin. Teams of four will compete for great prizes, gifts and the grand prize of an all-expense paid trip to the Maxim Bungalows in the Dominican Republic.
The PUMA Open is a non-traditional golf event where teams of four compete in a nine-hole scramble, meant to test not only your golf know-how, but also your wit and skill. Participants must sign up to play in teams of four. Men and women over 21 are both eligible to play, from novice to expert golf players. The nine-hole scramble includes a mix of “traditional” golf holes where PUMA will test your golf skills mixed with a few golf hole challenges such as “Lucky 7” where participants must play the entire hole with their Seven Iron or the “On The Clock” Hole where the team who plays the hole in the shortest time receives a prize. After a round of golf played the PUMA way, participants will continue their adventure and go “all in” through a series of Vegas-style card games. The foursome that has combined best golf score and highest winnings at the gaming tables will win the ultimate grand prize – an all expense paid luxury trip to the Maxim Bungalows – Maxim’s exclusive resort in the Dominican Republic.
Throughout the entire day, PUMA and Maxim keep the energy flowing with drinks, food, music and tons of prizes and gifts. A registration fee of $50 for each player is required and space is limited. Participants must sign up at www.thepumaopen.com
“The PUMA Open is the epitome of what PUMA Golf is all about – fun and inclusivity,” said Bob Philion, International Business Unit Manager for PUMA Golf. “Only PUMA can design an event like this for all types of golfers, from pros to beginners. The PUMA Open challenges a player’s golf skills, and infuses card games and fun activities to the sport, painting a true representation of PUMA Golf. We are all about mixing up the game and The PUMA Open does just that.”
PUMA and Maxim brought on-board several key partners to further engage and excite this year’s participants. Bud Light Lime is the official beer sponsor sampling cold beers for all the golfers. Don Julio Tequila will be mixing cocktails and sponsoring the “Know Your Tequila” Hole. Function Drinks, an innovative beverage brand that was created by physicians and employs all-natural, functional ingredients with real benefits, will be supplying fun drinks such as “Urban Detox” and “Shock Sports.”
AlmostGOLF, creators of the revolutionary new golf ball that allows golfers to play and practice practically anywhere, will sponsor one of the golf holes called the “AlmostGOLF Hail Mary.” RCA Small Wonder will be the event’s official digital camcorder partner, allowing participants to capture their experience at the “On The Clock” video hole. RCA Small Wonder will be providing digital camcorders to the hole winners and through the technology of the new RCA Small Wonder camcorders participants upload their videos directly to the internet or share it via email. And PUMA licensee partners, PUMA Time and PUMA Eyewear will be participating with prizes.
Dates, locations and times of The PUMA Open events include:
Los Angeles, CA:
June 13th, 4-9 PM at the Tustin Ranch Golf Club
12422 Tustin Ranch Road
Tustin, CA 92782
July 24th, 4-9 PM at the Harborside International
11001 South Doty Avenue East
Chicago, IL 60628
New York, NY:
August 1st, 4-9 PM at the New York Country Club
103 Brick Church Road
Spring Valley, NY 10977
August 16th, 3 – 8 PM at the George Wright Golf Club
420 West Street
Hyde Park, MA 02136
Fort Lauderdale, FL:
September 19th, 4-9 PM at The Diplomat Country Club
501 Diplomat Parkway
Hallandale, FL 33009
October 3rd, 4-9 PM at the Wolfdancer Golf Club
575 Hyatt Lost Pines Road
Lost Pines, TX 78612
Players can register online at www.thepumaopen.com.
PUMA launched into the Golf category in March 2006 with a full line of performance and lifestyle apparel, footwear and accessories for men and women. With a design concept that focuses on individuality, newness and color, the brand offers key elements of versatility, lightweight and innovative technology including the new Swing GTX, a revolutionary new performance golf shoe featuring Smart Quill technology. Today, PUMA supports more than 60 professional golf players worldwide including Geoff Ogilvy, Jeff Overton, Mark Brown, Hideto Tanihara, Johan Edfors, Kiran Mathau, Erica Blasberg, Nicole Perrot and many more names and faces around the globe.
PUMA Golf is a perfect mix of performance and lifestyle. The PUMA Golf collection continues to bring attitude and change to a tradition-laden sport. PUMA Golf can be found at select fashion and golf stores worldwide, on-line at golf.puma.com and at select PUMA Concept Stores.
PUMA® is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in Sportlifestyle Footwear, Apparel and Accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com or golf.puma.com.