Golf News for Thursday, May 22, 2008 | Products

Adidas eyewear announces women's golf-specific adilibria shield

CARLSBAD, Calif. --­ adidas eyewear unveiled its
new 2008 women's golf-specific sunglasses, the adilibria shield.
Optimized specially for golf, the adilibria shield is the first major
addition the popular adilibria line of women's eyewear launched in
2006, and the first to be designed with input from LPGA star Natalie
Gulbis.

In an effort to produce the best performing sunglasses both on and off
the course, adidas eyewear incorporated the latest in eyewear
technology and style to create the perfect fusion of fashion and
function. Made with a lens that offers crystal clear, distortion-free
views from all angles, a tint that enhances color differences between
the ball, horizon and the green, and a stylish, snug and comfortable
fit specifically for a woman's face, the adilibria shield is a
necessary piece of equipment to enhance your golf game.

"The adidas adilibria shield sunglasses perform beautifully. I have
never had sunglasses fit so comfortably on my face" said Gulbis.
"These are the first sunglasses I can wear through the whole round,
and the golf-specific lens helps me get great reads on and around the
green in all light conditions. And of course, they look great."

The adilibria shield includes all of the technical benefits of the
last generation of adilibria with a new modern wrap around look
created with help from Natalie Gulbis.

"Natalie Gulbis is a great ambassador for adidas and eyewear completes
her adidas equipment on the course," said Jeff Ravreby, U.S. brand
manager, adidas eyewear. " We feel very fortunate to have worked with
such a great athlete who believes in our product and is helping us
develop it even further."

The collection includes both small and large lens designs in four
different color combinations. Available March 1, 2008, the adilibria
shield's suggested retail price is $125 U.S.

Rebuilding the Ultimate Golf Specific Sunglasses for Women

The adilibria shield sets new standards for competitive golf
sunglasses with features necessary to compete on the course at the
highest level, including:

* · GOLF SPECIFIC LIGHT STABILIZING TECHNOLOGY ä: Designed to
give you the best possible view of the course, the adilibria shield is
tinted with the mahogany colored LSTä lens that enhances color
contrast between the horizon, the ball and the green. The LSTä lens
diminishes eyestrain by harmonizing light changes. Beyond crisp
colors, this lens protects your eyes from UVA, B and C sunrays for
full spectrum protection.

PERSONALIZED FIT: No two faces are the same. The
adilibria shield offers double-snap nose pads that can be adjusted to
better fit the face and help keep lashes from hitting the lens. Made
of auto-fit SPX ™ material, these nose pads are washable, adjustable
and are designed to glide through your hair snag-free. Beyond the
course, the adilibria shield was designed for your every day use.
Providing both style and performance, these sunglasses take you from
fairway to every day.

+ 9 BASE PC SHIELD: Built to provide clear,
undistorted views at all angles, the adilibria shield offers a
decentered wraparound lens that allows crystal clear, accurate vision
even on the back swing. With a full wraparound view, the adilibria
shield provides maximum protection from harmful UV rays, and also
gives a secure fit designed for a woman's smaller face.

+ COMFORT: Weighing only 20 and 24 grams respectively,
it's easy to forget you are wearing sunglasses! Built with patented
SPX material and Flex Zones in the temples to prevent uncomfortable
pressure behind the ears.

+ · VENTILATION SYSTEM: When every detail
counts, from the force of wind to the direction of the green, having
complete visual clarity is key. With a new ventilation system located
on the lug area, the adilibria shield ensures a fog-free game.

# · STYLE: Revamped to provide female
athletes with a styling that goes beyond the course, the adilibria
shield incorporates a style-savvy larger wraparound lens,
sport-inspired temples and various colors and sizes that suit your
personal style.

* VISION CORRECTION: And with RX ready
inserts, the adilibria shield is designed to enhance your performance
no matter what your vision correction needs.

About adidas eyewear
adidas eyewear, a globally licensed brand of
Silhouette Optical, A.G., one of the world's leading innovators of
high-quality eyewear. Under the adidas trademark, Silhouette designs,
manufactures and distributes adidas eyewear to thousands of eyecare
professionals in more than 60 countries. Located in Green Island, New
York, Silhouette Optical is a wholly owned subsidiary or Silhouette,
A.G., headquartered in Linz, Austria. For more information, visit
www.adidas.com/eyewear. 1-800-626-8684

Margaret Jackson
CerconeBrownCurtis
617.248.0680 x:22
98 North Washington Street
Ste #304
Boston, MA 02114