CLEVELAND -- Further entrenching its position as the number-one resource in the golf outings and events industry, Golf Event magazine has teamed up with the Eclipse Business Golf Academy to promote and grow the game of golf to corporations, charities and the collegiate sector.
Eclipse’s training and educational programs include the “ABCs of Business Golf,” “18 Steps to a Successful Golf Fundraiser,” and also a golf event consultant program. The “ABC’s of Business Golf” is an ideal program for people new to the game of golf, who want to learn more about the proper ways to conduct yourself on a golf course or for companies seeking to train their sales people or employees on the proper ways to represent the company professionally while golfing for business.
“After meeting with A.J. and learning more about his business, his seminars and his passion for the game of golf and the business side of golf events, I felt that we had a lot in common,” says Brad Seybert, publisher of Golf Event. “There is a tremendous opportunity to grow the game of golf and educate those who might not otherwise enjoy the game whether for their personal enjoyment or using golf as a tool for conducting business. I feel that there is a need to help open more doors to people to get more involved in golf and realize that you don’t have to break 80, 90 or 100 to play. Golf is an excellent medium to get to know someone and as long as you know the basics regarding some rules and etiquette you can succeed. Companies train their employees on their products and procedures, but what about how to represent the company while on the course? It is an excellent way to earn or lose valuable customers. A.J. has created an excellent program that I feel can be a very valuable tool for the corporate, and collegiate world.”
“Brad and I are very excited about the possibilities of our marketing partnership,” says A.J. Ali, founder and CEO of the Eclipse Business Golf Academy. “Golf Event magazine is an excellent resource and the perfect partner for our programs. We are the Mary Kay of the golf event world, training people that want to be in the golf business to become highly effective golf event consultants and training others on how to use golf to make more money for themselves or the organizations they represent. As for products, we offer products and services that help events, golf courses and corporations find each other so they can all make more money. Our programs work extremely well together because we are both educational and entrepreneurial in nature. Our combined resources are significant to me because we can help grow the game in disenfranchised populations such as women and minorities that are not being given business opportunities in traditional golf circles. In addition to that, we are addressing an often-overlooked segment of the golf event industry—the $6.5 billion golf event segment. Most events are not marketed properly, run efficiently or maximized fiscally so if we are successful in raising the industry bar, we could literally save some golf courses from being turned into housing developments and strip malls. It’s no secret that many courses are struggling and slashing rates is not the answer to their woes. Any company, nonprofit or golf course that works closely with our two companies will reap significant rewards.”
About Golf Event:
Golf Event is a national trade magazine focused on the corporate and charitable golf outing and event industry. Golf Event, THE resource for golf outings and events, launched in 2006. Readers include those whose responsibilities encompass planning, organizing, executing and/or hosting golf outings and events, Golf Event is a quarterly publication that provides its subscribers organizational and planning tools, industry insight from professional golf event managers and PGA Tournament directors, as well as other articles and resources designed to increase efficiency, effectiveness and profitability for those involved in the planning and managing of golf outings and events.
For more information on Golf Event magazine please call Brad Seybert at 440.871.1300 x103 or visit www.golfeventmagazine.com.
About Eclipse Business Golf Academy:
The Eclipse Business Golf Academy (EBGA) is a division of Eclipse Sports & Entertainment, LLC, which has raised more than $4 million for nonprofits through golf event production and marketing since 1999. The EBGA puts people into the golf consulting business. Those consultants train corporate executives, college students and nonprofit golf event coordinators on how to use golf to make more money – through events, general marketing and sales programs. The EBGA has more than 40 Eclipse Golf Consultants in three countries and is on target to double in size in 2008.
For more information on the Eclipse Business Golf Academy, please call A.J. Ali at 310-395-5181 or visit www.eclipsesports.com.