The Industry Advisory Council met in New Orleans in April to discuss the 2009 Golf Industry Show, Feb. 5-7.

The group, which consists of industry representatives from all facets of the golf course, facility and club management industry, advises Golf Industry Show management in its efforts to be strategically well-positioned in the industry and provide outstanding products, programs and services to members and industry partners. Discussions included the 2008 exhibitor and attendee survey, 2009 trade show floor, marketing efforts and technology. Additionally, the IAC conducted an event SWOT analysis, discussing the strengths, weaknesses, opportunities and threats of the event.

Mark Bisbing, GCSAA director of corp. sales and marketing, said that the recommendations made by the IAC will be considered as the show management staff continues to prepare for New Orleans and beyond. "The IAC is an integral part of our strategic planning. The input we get from it helps us deliver an event that is relevant and continually evolving to meet the needs of our attendees and industry supporters," said Bisbing.