January 24, 2005 LA QUINTA (CA) - Read any good books lately? If you want to read the story of The Tradition Golf Club, an ultra private piece of paradise nestled against the Santa Rosa Mountains, be ready to ante-up.

$3 million dollars may buy a home inside the hallowed walls, but it is the only way you'll get a copy of the limited edition, linen-wrapped archival art book featuring the stunning plates of world-renowned photographer, Joann Dost. Unveiled in an invitation-only book signing last week attended by 200 residents, legendary golfer and Tradition resident Arnold Palmer, author James Dodson and Tradition owner and visionary, David Chapman, the making of the Tradition art book is a story in itself.

The collaborative brainchild of golf developer and Palmer confidant, David Chapman and Joann Dost, official photographer of the Pebble Beach Company, the US Open and the PGA Championship, the project was envisioned from the beginning as an heirloom production.

The book took more than four years to produce. The 90 page masterpiece was printed on 115# acid-free gloss premium grade Centura paper, made specifically for archival integrity. Like Tradition itself, this book is designed to increase in value through its timeless design and impeccable attention to detail. The 69 color plates and the frontice piece, featuring Palmer walking across the 'Swilken-like' bridge, constitute a production effort rarely found in the world of private publishing and certainly unlike any collateral piece in real estate development.
According to Dost,