TaylorMade-adidas Golf Company (TMaG) has named Pete Sanchez vice president of business development for TaylorMade Golf. Sanchez, a longtime golf industry veteran, will lead TaylorMade’s custom-fitting programs to further enhance the consumer experience.
“Pete Sanchez is one of the most respected executives in the golf equipment industry and a longtime partner of TaylorMade Golf,” said Mark King, TMaG president and CEO. “His experience and expertise make him the perfect person to advance and integrate our array of trial and fitting programs.”
Sanchez comes to TaylorMade from Fujikura Composites, where he served as president and chief operating officer since 2001. Under his direction, Fujikura became the most-played metalwood shaft brand on the PGA Tour. In addition, Fujikura shafts have been the primary shaft option in TaylorMade metalwoods, the top-selling brand of metalwoods in the world.*
“I’ve long been impressed with TaylorMade’s performance products and their overall commitment to the game of golf. To be a part of the executive team at an industry leader like TaylorMade is very exciting,” Sanchez said. “At the same time, I owe a tremendous amount to Fujikura and everyone who contributed to our outstanding growth over the past 10 years.”
Sanchez’s professional tenure in golf spans almost 40 years. Prior to joining Fujikura he spent nearly 30 years working with Cast Alloy and Four Star Foundry. As general manager of Cast Alloy, he helped make the company one of the “go-to” casting facilities for golf club manufacturers.
TMaG, a wholly owned subsidiary of the adidas Group, is the global leader in metalwood sales and the No. 1 driver on the PGA, European, Champions, Nationwide and LPGA tour.** TaylorMade’s Burner was the best-selling driver in the United States in 2007.***
* Based on cumulative 2007 annual sales results from the following data providers: Golf Datatech; SportScanINFO; Yano; and Sports Marketing Surveys
** Based on cumulative results from Darrell Survey and Sports Marketing Surveys
*** Based on Golf Datatech 2007 On/Off Course annual dollar share results
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com , www.adidasgolf.com or www.tmag.com .
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than €10 billion in 2006.
Public Relations Department