Ashworth Inc., a leading designer of men’s and women’s golf-inspired lifestyle sportswear, has renewed its supporting partnership in Golf Retirement Plus™.
Founded in 1987, and headquartered in Carlsbad, Calif., Ashworth Golf Company has revolutionized the golf apparel industry. Ashworth shifted the fashion movement in the game to be more in-step with present fashion styles, a blend of traditional classic golf, with a modern twist from a West Coast point of view.
Within 10 years, Ashworth became the No. 1 apparel brand in golf and, by the late 1990s, had established a positive movement in golf apparel for more than two decades.
“Ashworth is a company that is highly respected among PGA Professionals and throughout the industry for its excellence in both product and level of service,” said PGA of America President Brian Whitcomb. “Ashworth is a partner that our member professionals and their customers continue to value in apparel choices, and we are very pleased that Ashworth will continue to be a loyal supporter of Golf Retirement Plus.”
Ashworth’s range of upscale golfwear is designed for on and off the course. The product line showcases innovative fabrics and technical performance that is always crafted with pride and strict attention to detail.
Brand new for 2008, Ashworth has introduced four new categories to the collection. They include a cutting edge hybrid that blends cotton/poly into lightweight and comfortable performance fabrics. In addition, the EZ Tech Hi-Def 100% cotton is being taken to the next level by adding a proprietary “Innosoft” finish to create the ultimate in functional luxury. Meanwhile, Ashworth goes green with the introduction of “Ashworth Organics” – a 100% organic product line that is environmentally-friendly in its entirety. And, the Capsule Collection under the sub-brand label of ASHW33, is more graphic and hip, with a style geared toward the younger mindset.
Ashworth is an official apparel licensee of Callaway Golf Company, and is a leading designer, producer and distributor of headwear and apparel under The Game® and Kudzu® brands. In January, Ashworth Inc. acquired the Sunice® brand trademarks for the technical outerwear collections. The Ashworth brand is sold worldwide in more than 20 countries.
“Ashworth is proud to be a part of Golf Retirement Plus,” said Jim Dougherty, senior director of strategic accounts and sales for Ashworth Golf. “The PGA Professional is one of the key foundations in the game of golf. They teach and grow the game, as well as conduct the business of golf. Ashworth has long been partners with The PGA of America and we will continue to build on that partnership.”
Founded in 1997, Golf Retirement Plus™ is a supplemental retirement program for PGA Professionals and apprentices, GCSAA Superintendents, and CMAA Club Managers, which allows them to make their own contributions or have their employers contribute to their Golf Retirement Plus™ account on their behalf. PGA Professionals may also earn personal incentives by participating in 45 Golf Retirement Plus™ Sponsor Programs.
Since 1916, The PGA of America’s mission has been twofold: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.
By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the $76 billion golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere.
The PGA of America brand represents the very best in golf.
Contact:
Jamie Carbone, The PGA of America
561.624.8446
jcarbone@pgahq.com
