Golf News for Thursday, April 3, 2008 | Products

Nike Golf announces release of Tiger Woods Platinum Collection

Nike Golf is introducing a new collection to its extremely successful apparel category that has consistently positioned Nike Golf as the number one golf apparel company in the world.

The new Tiger Woods (TW) Platinum Collection, available in stores on April 1, 2008, is a premium offering of luxury performance apparel designed to reflect the unique personal insights of the #1 player in the world, Tiger Woods. The TW Platinum is technically advanced, with a distinctive style that reflects the man himself.

“Tiger came to us and said that he wanted something that represents a new level of sophistication - apparel that performs and looks good on and off the course,” said Doug Reed, Nike Golf’s Global Director for Apparel and Footwear. “So we worked closely with Tiger on creating an uncompromising, competitive and progressive line of clothing that represents where Tiger is today. We are evolving as Tiger evolves. It’s really an amazing and inspiring process.”

The TW Platinum Collection features ground-breaking “no sew” technology that reduces weight and bulk in places like plackets, sleeves and collars, and gives the simple knit shirt a sleek, modern look. The new premium line incorporates Nike’s innovative NikeFIT technology without compromising the luxurious style it renders.

Keeping pace with the evolution of Woods who has been a member of Nike Golf’s staff since 1996, the TW Platinum Collection sets the standard of excellence on and off the course.

Some of the featured offerings in the TW Platinum line include:

* Dri-FIT Pique Polo (MSRP $80) – available in Black, Anthracite, Team Red, Sunburst, Sail, Classic Olive, Dynamic Green and Dark Obsidian.
* Dri-FIT Jersey Polo (MSRP $100) – has laser-cut buttonholes and no-sew placket; available in Granite and Anthracite.
* Dri-FIT Matte Sheen Polo (MSRP $90) – available in Black, Sail, Dark Obsidian, and Classic Olive
* TW Platinum Pant (MSRP $130) – features no-sew venting with mesh inserts; available in Granite and Black.
* TW Platinum Wind Pullover (MSRP $150) – available in Black and Granite.
* TW Platinum Nike Sphere Pro Jacket (MSRP $210) – external bonded taping; available in Black.
* Dri-FIT Mesh Drop Polo (MSRP $90) – no-sew open placket with signature taping; available in Granite, Classic Olive and Dark Obsidian.
* Dri-FIT Paisley Jacquard Polo (MSRP $100) – available in Classic Olive and Dark Obsidian.
* TW Platinum Squared Polo (MSRP $100) – Available in Team Red and Black.

Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2008, Nike Golf’s PGA Tour staff has four wins and 19 top-10 finishes. In 2007, Nike Golf had 13 PGA Tour wins, seven Nationwide Tour victories and eight international titles. For the last two years, Nike Golf has led the PGA Tour in driver, fairway woods and iron wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.

Media Contact:
Beth Gast - Nike Golf
503.532.8852
beth.gast@nike.com

Gretchen Wilhelm- Nike Golf
503.532.6236
gretchen.wilhelm@nike.com



 
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