FAIRHAVEN, Mass. -- Golf Fitness Academy presented by Titleist
returns to Golf Channel with 10 new episodes to help golfers build a better
game through fitness. The season premier, titled "Power," airs tonight at
7:30 p.m. EDT.

Dr. Greg Rose and Dave Phillips, cofounders of the Titleist Performance
Institute, begin their fifth season as hosts of Golf Fitness Academy
presented by Titleist. They share various exercises, stretches and
golf-specific motor skills designed to enhance golf performance through
fitness.

On tonight's season premier of Golf Fitness Academy presented by Titleist,
Dave and Greg introduce Mike Boyle, one of the most renowned strength and
conditioning coaches in the United States. Mike will highlight stretching
exercises and strength-training techniques that will help increase your
power.

In addition to this week's "Power" segment, other topics covered throughout
the series include controlling back pain, junior development, beginning a
workout program, mobility, returning to golf after an injury, total body
workout for golf, manual therapy and flexibility. Filmed at the
state-of-the-art Titleist Performance Institute in Oceanside, California,
the 2008 series will feature some of the world's foremost authorities in
the golf and fitness communities, as well as Titleist-affiliated PGA TOUR
professionals Ben Crane, Arron Oberholser, Scott McCarron and Johnson
Wagner.

"Titleist is known for providing innovative products to optimize the
performance of golfers at all skill levels and we've recognized the
importance of fitness as another tool golfers can embrace to reach their
potential," said Dr. Rose. "Our partnership with Golf Channel enables us to
share with the audience the same personalized training and performance tips
we have learned through years of working with some of the world's best
golfers."

Dr. Rose, a board certified Doctor of Chiropractic who also holds a degree
in Engineering, helped pioneer the field of analyzing computerized 3-D
motion and how the body works during the golf swing. Greg specializes in
strength and conditioning, manual therapy, rehabilitation, nutritional
supplementation and therapeutic exercises as they relate to golf. He has
worked with more than 500 professional and 3,000 amateur golfers to help
them reach their peak performance.

Phillips is a PGA Professional and is among GOLF Magazine's Top 100
Teachers. Considered one of the world's premier instructors, Dave applies
his expertise in computerized swing analysis and biomechanics to create a
clear picture of what happens during the golf swing. Born in England and
raised in Africa and Australia, Dave has had the unique experience of
playing with and instructing some of the game's greatest golfers worldwide.

To get a sneak peek of tonight's episode and to view the weekly schedule
and re-air times, please visit: http://www.mytpi.com/gfa/default.asp.

Viewers of Golf Fitness Academy presented by Titleist will also have the
opportunity to enter weekly drawings for the chance to win many of the
exercise machines and tools used during this year's programs. NO PURCHASE
NECESSARY. Check out the show's details page at
http://www.mytpi.com/gfa/episode.asp?id=46 for more information and for
sweepstakes Official Rules.

Titleist, FootJoy and Cobra comprise the major golf brands of Acushnet
Company, an operating company of Fortune Brands, Inc. (NYSE - FO).
Titleist, Titleist Performance Institute and MyTPI are trademarks owned by
Acushnet Company. All other trademarks are property of their respective
owners.

Contact: Joe Gomes, Director of Communications (508.979.3211)