CARLSBAD, Calif. -- Cobra Golf takes Limit Dimension technology
to another dimension with the introduction of the all-new 2008 King Cobra
Speed LD Drivers and Fairway Metals. Engineered to the USGA limit on
clubhead length and width regulations, the new Speed LD Driver is the
longest, straightest and most forgiving all-titanium driver Cobra has ever
offered.

"The new Speed LD Drivers deliver a higher level of power and accuracy
through an all-new clubhead design that features a lower Center of Gravity
and higher Moment of Inertia," said Jeff Harmet, President, Cobra Golf and
Titleist Clubs. "Frequency Tuning has also been incorporated into the new
head design to promote a clear, crisp sound that is pleasing to all
golfers."

"We designed the Frequency Tuning ribs to an exact geometry, orientation
and curvature to optimize the sound of the 2008 Speed LD Drivers," said
Scott Rice, Director of Research and Development, Cobra Golf. "Along with
optimizing sound, we moved the CG lower and deeper and increased the MOI to
over 5,000 by maximizing clubhead length and width dimensions. We also
utilized design features like the Fastback Crown and Dual Rhombus face
insert to maximize ball speed across the face for longer, straighter
drives."

SPEED LD DRIVER TECHNOLOGY
With an inertia value exceeding 5,000, the new Speed LD Drivers have the
highest MOI ever achieved in an all-titanium Cobra driver. They also
feature a large face with a Milled Dual Rhombus Face Insert for maximum
forgiveness and ball speed across the face. Speed LD Drivers include the
exclusive Speed Tuning technology, which optimizes ball speeds for all
player types.

Available in F/Speed and M/Speed Straight Neck, Offset, Seniors' and
Women's models, Speed LD Drivers begin shipping on March 7 with a suggested
retail price of $375.

Limit Dimensions
· By taking the club head dimensions to the USGA limits of 5" by <5",
Cobra engineers pushed the CG even lower and deeper, further increasing the
MOI to 5,000+ for incredibly long, straight drives.

Enhanced Fastback Crown and Deep Dimples
· Increasing the crown slope and deepening the dimples moves the CG
lower and deeper. The result is an increased MOI and high launch,
generating greater distance.

Large Face with Milled Dual Rhombus Face Insert
· The Speed LD face utilizes a Dual Rhombus Face Insert technology to
maximize COR. These technologies provide the ultimate in ball speed and
distance.

Frequency Tuning
· New Speed LD Drivers feature internal Frequency Tuning for the
perfect combination of satisfying sound and power.

SPEED LD FAIRWAY TECHNOLOGY

Inspired by the new Speed LD Drivers, the 2008 Speed LD Fairway Metals
feature a deeper CG for longer, more accurate shots. The shallow face and
re-engineered head shape promote high trajectory and increased forgiveness,
with a lower CG and higher MOI.

· Increased Crown Slope with Deeper Dimples: The deeper profile design
moves the CG lower and further back, yielding a high launch along with high
MOI, for increased forgiveness.

· Shallow Face Design: Provides high trajectory and forgiveness.

Speed LD Fairways begin shipping on March 6 with a suggested retail price
of $225.

SPEED TUNING
Every player and every game is different. Thus, finding the right driver
can make all the difference. To tap into every player's full potential,
Cobra has developed a driver for every player's game - based on average
ball speed, swing speed and driving distance. Matching ball speeds to a
driver tuned specifically to each player's needs will optimize distance,
accuracy and overall performance.

Speed Tuned Clubhead, Shaft and Grip:
Each X, F and M clubhead and shaft is designed to be perfectly balanced
with one another, generating a Speed Tuned club system that promotes
optimal ball speed. And there's no such thing as a small detail at Cobra.
By using subtle changes to the thickness and design of each X, F and M
grip, our engineers have further optimized club weighting to maximize ball
speed.

For more information about the King Cobra Speed LD Drivers or Fairways,
visit us online at www.cobragolf.com, or contact Cobra Customer Service
(800-555-9282) or Todd Colburn, Director of Cobra Global Marketing
(760.930.2160).

Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the
Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).
(See attached file: 2008 Speed LD release_final.doc)