NEW YORK -- Tour GCX Partners – golfers’ passport to access private clubs worldwide, including hosts of two PGA Championships, a Ryder Cup and other prestigious tournaments – has retained Buffalo Communications (“Buffalo”) to assist it in plotting an aggressive growth strategy via publicity and media relations.
Buffalo will create and execute a comprehensive PR program about TOUR GCX benefits for its member golfers and rapidly expanding network of partner and affiliate clubs. TOUR GCX members gain access to the private golf experience at a wide variety of private golf clubs which otherwise would be closed to them and their guests. They also can participate in select special events, tournaments and golf travel packages.
Individual members purchase a pre-determined number of golf rounds which can be used at any private club in the TOUR GCX network. TOUR GCX members sample the private experience without making the traditional long-term social and financial commitments associated with joining a private golf club. TOUR GCX golfers can host family, friends, clients and business associates in exclusive private settings. In addition to playing golf on a variable basis, TOUR GCX members have access to single-day member / guest outings and tournaments. Individual memberships start at $2,450 annually and membership fees cover cart and greens fees for TOUR GCX members and their guests.
Corporate members have a convenient and flexible solution to entertain customers at private golf clubs. TOUR GCX also affords corporate members the opportunity to allocate pre-purchased golf rounds toward custom mini outings for up to 32 players. TOUR GCX’s member roster includes small business owners and executives from companies such as AIG, MasterCard, Merrill Lynch, Sprint, ESPN and more. Cost-effective and simple, corporate plans are designed to meet the needs of any company.
The TOUR GCX course portfolio is highlighted by two former PGA Championship hosts and one past Ryder Cup site. From classic, tree-lined layouts to seaside links, works from noted designers Bill Coore and Ben Crenshaw, Pete Dye, Tom Fazio, Robert Trent Jones, Jack Nicklaus, A.W. Tillinghast and others are among TOUR GCX members’ choices.
“TOUR GCX is attractive for golfers who are time challenged and don’t play enough golf at this point in their lives to justify the cost of a country club membership,” says Gary Rosenberg, Chief Marketing Officer of TOUR GCX. “Through Buffalo Communications, we’re excited to inform and educate more golfers about this new way to gain access to the private golf experience.”
About TOUR GCX
Founded in 2004 and based in New York City, TOUR GCX was developed by long-time business associates David Kaufman, Jonathan Halpern, Gary Rosenberg and Kenny Dichter. TOUR GCX affords its membership access to an exclusive collection of private golf clubs from New York, Florida, Boston, Chicago, Philadelphia, Washington, DC and Las Vegas to London, Scotland and Spain.
When a TOUR GCX golfer arrives at the club, “member-for-a-day” treatment begins with unfettered access to the golf course and other golf amenities, including practice facilities, locker rooms and restaurants. Each TOUR GCX member enjoys signing privileges for food and beverage, merchandise and golf instruction.
TOUR GCX also offers members a Special Events Series, single-day member / guest outings which include lunch, golf and a light dinner with open bar. Net proceeds support the First Tee and junior golf charities. TOUR GCX’s new Tournament Series features six two-man team events culminating in a final championship.
For more information about TOUR GCX: www.tourgcx.com, 877.TOUR.GLF (877.868.7453).
About Buffalo Communications
Based in Vienna, VA, Buffalo Communications – a division of Billy Casper Golf – is a golf-lifestyle publicity, media-relations and marketing-communications firm. It uses an extensive network of contacts to secure editorial coverage about the top golf brands it represents. Via Buffalo’s creation and implementation of communications programs, clients’ awareness and sales substantially increase. For more information, visit www.buffalocommunications.com or call 703.761.1444.
MEDIA CONTACTS:
Stephen Reynolds
Buffalo Communications
703.761.1444
sreynolds@billycaspergolf.com
Shane Sharp
Buffalo Communications
704.519.8381 (cell)
ssharp@billycaspergolf.com
