Golf News for Friday, February 29, 2008 | Awards

Ahead golf shirts recognized by Golf Fitness Magazine as no. 1

NEW BEDFORD, Mass. -- Golf Fitness Magazine named AHEAD’s Hybridwear golf shirts No. 1 in the Hybrid category for the 2008 Performance Apparel Rankings (P.A.R.). AHEAD also won the category in 2007.

Golf Fitness Magazine’s P.A.R. panel of judges evaluated the apparel entries on the following criteria: style, design, fit, fabric, hand comfort, cool factor, cross over appeal, value, luxury and tour presence. Entries were evaluated on a 10-point scale with the possible amount of points being 100. AHEAD was once again on top of the Hybrid category with 94 points.

“We are very pleased to be ranked No. 1 again,” said Jeff Waller, national sales manager, AHEAD. “Our apparel business continues to enjoy double-digit growth and our performance lines, which includes our Hybridwear and Coolmax® collections, have been instrumental to our success. Golfers are looking for high performance fabrics that keep them cool and dry throughout the round and allow freedom of movement. At AHEAD we have found the winning combination.”

AHEAD Hybridwear gives golfers the best of both worlds; the care, comfort and feel of cotton they prefer, along with the moisture wicking benefits of hi-tech fabrics. AHEAD'S Hybridwear collection is the perfect combination of style and fabric, making it a necessary part of every golfer’s wardrobe.

The judges commented that AHEAD Hybridwear apparel had the feel and wear of a classic shirt and the performance benefits of a tech shirt. They also added that AHEAD makes the best cut raglan sleeve in the business. Golf Fitness fashion editor,Auke Hempenius said, “AHEAD has only been making apparel for a relatively short period of time. In this competitive market place, they are an up-and-coming brand with innovative designs that compliment the traditions of golf. The brand also did well in our Classic and Performance categories.”

AHEAD Hybridwear collection is available in a variety of styles and colors for men and women. Retief Goosen on the PGA Tour and Brittany Lincicome on the LPGA Tour can be seen sporting AHEAD’s Hybridwear collection each week on their respective tours.

Golf Fitness Magazine is a bi-monthly publication dedicated to the wellness and fitness of golfers. The January/February issue featuring the 2008 Performance Apparel Rankings is currently on newsstands.

AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the AHEAD Authentic® apparel line; the Kate Lord™ Collection of fine women's hats, apparel and accessories; the AHEAD® "Heavy Metal™" line of golf accessories; and the company's unparalleled line of AHEAD® Headgear. AHEAD is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.

Images for AHEAD Headwear are located on www.aheadweb.com, image library, login is aheadimages, password is getahead.

Media Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.