FAIRHAVEN, Mass. -- Tuesday is generally considered arrival
day on the professional golf tours, typically consisting of practice rounds
and pro-am events, subdued galleries and players easing into new
surroundings. However, at ten events on the PGA TOUR, and two more on the
Champions Tour in 2008, the gallery will be buzzing with excitement over a
consumer connection being initiated by Acushnet Company's Pinnacle golf
ball brand.

"Tuesdays on Tour" will include appearances by members of the Pinnacle
Distance Team, including five-time RE/MAX World Long Drive champion Jason
Zuback, as well as fellow long-hitting team members Dan Boever, Eric
Lastowka, Mike Moulton, Brian Pavlet, Art Sellinger and Bobby Wilson. Team
members will entertain and provide instruction to golf fans while promoting
Pinnacle, the long-standing leader in the premium value golf ball category.

The first Tuesdays on Tour event will take place on February 26 at the PGA
TOUR's Honda Classic, which is being contested at PGA National in Palm
Beach Gardens, Florida. The Pinnacle Pavilion will be open throughout the
day to host fans, provide free samples of the New Pinnacle Platinum Feel
and Platinum Distance golf balls, provide instruction and perform Long
Drive exhibitions. Additional Tuesdays on Tour events include the Puerto
Rico Open, EDS Byron Nelson Championship, Regions Charity Classic
(Champions/Friday), Principal Charity Classic (Champions), Travelers
Championship, Buick Open, John Deere Classic, U.S. Bank Championship,
Wyndham Championship, Deutsche Bank Championship (Wednesday) and Viking
Classic (Saturday).

The focal point of Tuesdays on Tour will be an on-site Pinnacle Pavilion
driving area outfitted with a distance caddy, where visitors will have a
chance take their best shot for prizes, secure samples of the New Pinnacle
Platinum offerings, and receive tips and autographs from the Pinnacle
Distance Team members. Team members will also have a prominent presence on
the driving range at selected events, performing long-drive and trick-shot
exhibitions as well as hosting junior clinics in partnership with the World
Golf Foundation's First Tee program.

Several Tuesdays on Tour events will feature an appearance by the Pinnacle
Soft Serve Man (comic actor Caleb Moody), who will be on hand to distribute
Pinnacle Platinum Feel and Platinum Distance two-ball sample packs from the
authentic Pinnacle Soft Serve truck featured in Pinnacle's current
television campaign.

"All the guys on the Team are really looking forward to appearing at these
marquee Tour events," said Art Sellinger, a two-time long drive champion
and LDA Hall of Famer. "Our typical exhibitions don't allow us a lot of
one-on-one interaction with the fans. But with the Pinnacle Pavilion
driving area, we can afford many of them individual attention and provide
specific tips to help their game.''

George Sine, Acushnet's Vice President of Golf Ball Marketing & Strategic
Planning -Worldwide deems the Tuesdays on Tour initiative to serve as one
of the brand's most direct connections with consumers: "In addition to the
personal contact with Long Drive legends, the Pinnacle Tuesdays on Tour
events provide a great product experience for golf fans as they will have
the opportunity to trial both the Platinum Feel and the Platinum Distance
models. Evaluation of feel and other performance attributes, as well as
receiving real time distance feedback will enable golfers to select the
Pinnacle Platinum golf ball most optimum for their particular launch
conditions." In a value centric category where points of difference often
default to price, Acushnet has elected to invest in the Pinnacle brand and
add value to its products rather than dilute the brand with a price only
strategy.

"Pinnacle's uppercase point of difference is providing superior distance
and performance at a great value and Tuesdays On Tour serves as the
ultimate venue to reinforce the Pinnacle brand position of 'Distance
Doesn't Have To Be Hard'," added Sine. "Golfers seeking increased distance
don't have to sacrifice feel and performance around the green with the
Platinum Feel and Platinum Distance models, and Tuesdays on Tour will
provide a unique and entertaining environment for golfers to experience
this reality first-hand."

Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the
Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).
Titleist, Cobra, FootJoy and Pinnacle are trademarks owned by Acushnet
Company. For additional information regarding the Acushnet Company brands
please visit us online at www.titleist.com, www.footjoy.com,
www.cobragolf.com, www.pinnaclegolf.com or contact Joe Gomes, Director of
Communications (508.979.3211).