CARLSBAD, Calif. -- Cobra Golf unveils technologically
advanced tools for game improvement in the new multi-material King Cobra
S9 Irons. Building on the successful previous generation, the new S9
Irons for 2008 are designed to deliver maximum accuracy, distance and feel.

"The Cobra S9 Irons enjoyed great success in 2007 and we're committed to
building on that success with the new and improved S9," said Jeff Harmet,
President, Cobra Golf and Titleist Clubs. "Players who desire the
combination of accuracy, forgiveness and feel will benefit from the
multi-material construction, lower center of gravity and higher MOI of the
new S9 Irons."

"The Cobra R&D team expanded the exclusive polymer topline to allow for a
significant shift in discretionary weight, which we used to enhance the
perimeter weighting of the club and lower the center of gravity for greater
forgiveness and optimized trajectory," said Scott Rice, Director of Cobra
Golf Research and Development. "In addition, the sole design was enhanced
with the new center relief geometry, for even more consistent ball contact
in all conditions - fairway, rough, sand and greenside."

S9 TECHNOLOGY
Cobra engineers' 2008 developments made the award-winning S9 Irons even
better. The all-new multi-material design features an expanded three-piece
polymer topline and urethane sole insert to optimize discretionary
weighting for a lower CG and higher MOI. Combine that with the club's low
profile and wide sole with a chamfer relief design and golfers can expect
maximum versatility and more forgiveness.

· Wide-Sole, Low-Profile Head Design:
Extreme low, back CG and high MOI for high launch, greater distance
and maximum forgiveness.

· Three-Piece Polymer Topline:
Lightweight polymer in the topline allows for 13 grams of weight to
be redistributed lower in the heel and toe - for an extreme
low-and-back CG and enhanced feel.

· Back Cavity Plate, Urethane Insert:
Along with the polymer topline, these technologies enhance feel,
while the lightweight urethane insert allows for 10-20 grams of
weight to be redistributed to the heel and toe to maximize MOI.

· Premium Graphite Design YS or Nippon N.S. Pro Shafts:
Promote higher launch, greater control and accuracy.

King Cobra S9 irons are available in men's graphite and steel shafts (4-GW)
and women's and seniors graphite shafts (5-SW). S9 sets will begin
shipping February 8 with a suggested retail price of $960 (graphite) and
$840 (steel) per set.

KING COBRA S9 SPECIFICATIONS
Head Material: 431 Stainless Steel with Polymer Topline, Urethane Sole
Insert and Vibration Dampening Back Cavity Plate
Grip: Cobra/Golf Pride Tour Velvet 50D
Shaft: Graphite: Cobra/Graphite Design YS, 55g; Steel: Nippon Pro 900 XH,
90g

For more information about the King Cobra S9 Irons, visit us online at
www.cobragolf.com, contact Cobra Customer Service (800-555-9282) or Todd
Colburn, Director of Cobra Global Marketing (760-930-2160).

Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the
Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).
Titleist, Cobra, FootJoy, Pinnacle, King Cobra S9 are trademarks owned by
Acushnet Company.