The PGA Professionals’ Guide to Travel Web site officially launched on Wednesday, January 16th in conjunction with the newly expanded PGA.com. The new travel site can be found on the PGA.com travel page (PGA.com/travel) or by going to Travel from the PGA.com home page. The effort is an alliance between PGA Magazine Publications and Marketing Group and PGA.com, both operating under licenses of The PGA of America.
PGA.com’s millions of visitors annually can now tap into a whole new golf travel resource, offering travel insight for golfers planning trips to get information from the people who know more about golf travel than anyone: PGA Professionals.
The site features new and exclusive travel content: from PGA Professionals and from PGA Magazine, as well as the latest in golf-related travel news from the world’s top resorts and golf destinations. It will be updated daily. Other sections of the site include PGA Itineraries – travel itineraries recommended by PGA Professionals, Resort Profiles, Destination Features, Women and Golf, Hidden Gems and much more.
“We are very excited to be able to offer visitors to PGA.com in-depth travel content that not only helps them decide where to go, but where to stay and what to pack,” said Jon Kropp, Turner Sports senior director of strategy and business development.
Studies show that the golf travel industry generates over $12 billion in revenue each year, and PGA Professionals are intimately involved.
“PGA Professionals play a critical role in influencing where people play and where they stay,” says PGA of America CEO Joe Steranka. “Through the PGA Professionals’ Guide to Travel, the influence of PGA Professionals will be considerably expanded.”
The power of the site will come from the content contributions of thousands of PGA Professionals who will now be able to deliver detailed travel information about their golf facilities, at no charge to their facilities, to golfers around the world. “By allowing PGA Professionals to showcase their expertise, everyone will benefit, most of all, golfers who are seeking the local information about places to play from experts in the game,” said Rick Summers, CEO of PGA Magazine. The web site was designed by PGA Magazine and built by PGA Magazine’s web contractor: Legendary Marketing.
About The PGA of America
Since 1916, The PGA of America’s mission has been twofold; to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.
By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the $195 billion golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
About PGA.com
PGA.com is the production alliance of The PGA of America and managing partner Turner Sports. It is the official online destination for The PGA and home to the PGA Championship, the Senior PGA Championship, the PGA Grand Slam of Golf, The Ryder Cup and The Open Championship. A leader and innovator in broadband golf coverage, PGA.com earned a 2007 Emmy® nomination from the National Academy of Television Arts and Sciences for its unique PGA.com Pipeline coverage.
Turner Sports and The PGA formed the 10-year alliance in June 2002 with a mission to serve the golfing public, PGA Professionals and golf trade with products and services, such as the PGA.com Value Guide, that inspire, direct and facilitate participation in the sport nationwide.
Turner Sports, Inc. presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball (MLB), professional golf, PGATour.com and PGA.com.
About PGA Magazine Publications & Marketing Group
PGA Magazine Publications & Marketing Group is the industry leader in golf trade publications including PGA Magazine, The Met Golfer (the official magazine of the Metropolitan Golf Association in New York), The PGA Professionals’ Guide to Travel, and the PGA Championship Journal. PGA Magazine Publications & Marketing Group also works to promote the influence of PGA Professionals and to grow the game of golf through over 30 other interactive and relationship marketing initiatives on behalf of over 400 clients including Demo Day, Pro-Pro Series, PGA Ambassador Trips, Play Golf America Days, PGAmagazine.com, and PGA Best Practices e-mails.
Media Contact:
Patrick Cherry
PGA Magazine Publications & Marketing Group
(215) 914-2071
pcherry@pgamagazine.com
