AUSTIN, Texas -- The Golf Club at Circle C (GCCC) announced that as of January 1, 2008, the club will be re-named Grey Rock Golf Club. The new name is part of a million dollar re-branding initiative the club is undergoing that will include major course improvements, a new membership model as well as a targeted advertising campaign.

Nestled in the charm of the hill country but conveniently located minutes from downtown, Grey Rock was built as the first high-end daily fee course in Austin in 1992. The 18-hole course was designed by renowned architect Jay Morrish and houses a restaurant, bar and pro shop.
In addition to the name change, the club will also introduce a new membership model that will allow both current and future members the opportunity to play on a premier course without spending country club fees.

“For the past four years we have been preparing for this moment,” says Chip Gist, General Manager and Director of Golf. “With a new course and new business model we felt it was important to create a new name as well. To enter the lush grounds you must pass through a dry-stacked Grey Rock wall and the name is perfect. This is only the beginning; we have over two million dollars in proposed improvements for the next five years. We welcome everyone to come enjoy this unique experience!”

Grey Rock will be a full-service semi-private golf facility that emphasizes membership and membership activity. Members will have exclusive access to the course at peak times. The club will continue to offer live music and events that will be available to both members and non-members.

ABOUT THE GOLF CLUB AT CIRCLE C
Built as the first high-end daily fee course in Austin, Texas, The Golf Club at Circle C has been included in lifestyle publications such as Golf Digest and Avid Golfer, as well as named one of America’s Top Golf Courses for the past three years. The golf club has also hosted many notable events, including the St. Edward’s Men’s and Women’s Invitational, the NCAA Division II Women’s Golf Championship/West Region and the Southern Texas PGA Junior Tour. Opened in 1992, The Golf Club at Circle C provides an 18 hole Jay Morrish designed course, driving range and practice areas, teaching academy, as well as 5,000 square foot clubhouse with a dining room and award-winning pro shop. The Golf Club at Circle C is located in southwest Austin at 7401 Highway 45.