MIAMI -- BDR Marketing Group LLC, the parent company of Miami Marketing Group (MMG) and Access West Marketing (AWM) today announced a joint venture with Peter Jacobsen Sports (PJS) to launch Style Villa Sports. The new company is an offshoot of the ultra-successful entertainment hospitality brand The Style Villa.
Style Villa Sports will bring integrated entertainment based marketing platforms, event based programming and unparalleled hospitality to major sporting events within golf, auto racing, football, baseball, horseracing and more.
“Corporations want more than the cookie cutter programming currently being offered at many of these major sporting events,” said PJS CMO Ed Kiernan. “While there is always a need for brands to tap in to the more traditional marketing assets provided through sports, increasingly we’re being asked for something else that will connect the excitement of events with consumers beyond ticket holders.”
The Style Villa was born in 2004, creating an innovative platform for brands to activate around high profile entertainment events. Over three years The Style Villa has created programs for over 50 major corporations including Chrysler, Xbox, Verizon, Land Rover, Sprint, XM Satellite Radio, Budweiser and Diageo, hosted over 500 celebrities ranging from starlets like Scarlet Johansson, Jessica Simpson, Fergie, Jessica Biel, Lindsay Lohan and Eva Longoria to a diverse group of leading men across music, TV, film and sports including 50 Cent, The Beastie Boys, Terrance Howard, Brody Jenner, Jimmy Fallon, Shaquille O’Neal, Troy Aikman, Steve Young and Matt Leinart.
Over 400,000,000 media impressions have been generated including the most sought after entertainment outlets like Access Hollywood, Entertainment Tonight, Page 6, People Magazine and US Weekly. Additional amplification has been created through development and distribution of original content.
“The Style Villa was a natural fit to bring to the sports world; it is synonymous with great entertainment hospitality and programming,” said BDR Founder Brian Gordon. “Peter Jacobsen Sports is one of the most recognized and respected names in sports and we’re thrilled to collaborate with them on this venture.”
The first Style Villa Sports initiative will take place in San Diego, California over the US Open of Golf weekend in June 2008. Over that weekend Style Villa Sports will create two major events with live music elements, celebrity hosts, original programming, unique hospitality and completely integrated packages for corporations to leverage the big event weekend.
About Peter Jacobsen Sports
Founded in 1988, Peter Jacobsen Sports, is a full-service sports and entertainment marketing firm that specializes in event sales, management and operations, sponsorship consulting and player/talent relations. The company is independently owned and has more than 30 full-time employees across three offices – Portland, Ore., Bonita Springs, Fla., and Providence, R.I.
BDR Marketing Group
Founded in 2004, Miami Beach headquartered BDR Marketing Group (BDR) companies bring a fresh approach to entertainment and lifestyle marketing. Using their unique strategic perspective and unmatched access to celebrity and lifestyle content BDR companies develop programs which connect brands to their customers through the utilization of strong lifestyle associations across a full mix of marketing tactics. BDR is the parent to marketing services companies Miami Marketing Group (MMG) and Access West Marketing (AWM) as well as event based properties including The Style Villa, Style Villa Sports, Irie Weekend and Celebrity Beach Bowl.
www.bdrmarketing.com, www.miami-mg.com, www.access-west.com, www.thestylevilla.com
Contact:
Steve Maliszewski
Peter Jacobsen Sports
P: 312-297-7411
Steve.maliszewski@peterjacobsensports.com
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