Aquatrols has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members by committing to participate in the association's Partner Recognition Program. Aquatrols will invest resources at the program's "Silver" level.

"We are proud to welcome Aquatrols to the GCSAA Partner Recognition Program," said GCSAA CEO Steve Mona, CAE. "These resources are invested for the benefit of GCSAA's stakeholders -- member superintendents, their facilities and the golf course management profession. The investments do not go to stockholders in the form of dividends or profits. They are put to work to develop education programs, conduct research, offer career resources, create information resources and develop tools to assist our members. Without the support of industry, GCSAA would not have the ability to provide resources to the benefit of its members and their employers. That is why we call our friends in the industry 'partners.' We are appreciative of Aquatrols' support and I know our members are as well."

Aquatrols is a specialty chemical company engaged in the discovery, development and commercialization of uniquely effective products and formulation technologies. These technologies provide water, energy, labor and other resource savings for the turf, ornamental, agricultural and snowmaking industries worldwide. For more information, visit www.aquatrols.com.

“We like the partnership nature of this program,” said Tracy Moore Jarman, president and CEO of Aquatrols, “and we appreciate the opportunity to work more closely with GCSAA personnel. We see this partnership as a more interesting, informative and valuable instrument for everyone involved than traditional advertising. GCSAA members are a very important customer group for Aquatrols, so it makes sense for us to work as closely as possible with their association, as we are receiving invaluable input from them. We’re pleased that the funds we provide for participation in the Partner Recognition Program will be used to support GCSAA information and support programs, as this ties in well with our corporate values of cooperation and contribution to the greater good of the industry.”

GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The program offers industry partners strategic, diverse and ongoing communication with members. Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA. The association’s primary communications vehicles are the most read in the industry and are considered by industry as the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.

GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 21,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. The association’s philanthropic organization, The Environmental Institute for Golf, works to strengthen the compatibility of golf with the natural environment through research grants, support for education programs and outreach efforts. Visit GCSAA at www.gcsaa.org.

For more information contact:
Mark Bisbing, GCSAA director of corporate marketing and sales, at 800-472-7878, ext. 5150 or mbisbing@gcsaa.org
Colleen Clifford, Aquatrols marketing, at 856-537-6003 or colleen.clifford@aquatrols.com