CARLSBAD, Calif. -- Cobra Golf announces Jason Gore as the
newest member of its PGA Tour player staff. Gore joins an exciting
full-line brand ambassador roster that includes 2006 U.S. Open champion
Geoff Ogilvy, Camilo Villegas, Ian Poulter, Kevin Na and J.B. Holmes on the
PGA Tour, as well as Jeong Jang on the LPGA Tour. Gore will play King
Cobra golf clubs, carry a Cobra golf bag and wear the Cobra logo on his
headwear.

"We are ecstatic about Jason officially joining our team," said Jeff
Harmet, President, Cobra Golf and Titleist Golf Clubs. "He is a perfect
addition and fits right in with Cobra's new generation of long-hitting,
world-class players. Our philosophy has been to collaborate with our Staff
players to develop golf clubs specifically for them to ensure they succeed.
Our PGA Tour staff has had great success using our equipment and we look
forward to a successful partnership with Jason."

Gore switched to Cobra equipment on his own at Shell Houston Open at the
end of March where he shared a tie for the lead midway through the
tournament and ultimately finished T19. Since his switch to Cobra, he has
amassed more than $1.1 million in winnings, including a T2 at the Buick
Open in June, as well as two other top 10 finishes. Gore has played the
King Cobra Speed Pro driver since making the switch and finished the 2007
PGA Tour season ranked 7th in Total Driving and 8th in Driving Distance
(303.0). He also plays the King Cobra Pro MB 3-PW irons.

"Joining Cobra was an easy decision to make," said Gore. "I had the
opportunity to play any product I wanted earlier this year and after
hitting the Cobra driver and irons I knew this was the equipment brand for
me. Cobra suits me well and allows me to play my best. I feel honored to
be a part of an amazingly talented Tour Staff and I look forward to
continued success for many years to come."

"Jason Gore is a great player who complements our already exciting and
diverse Tour Staff and will be a great representative of the Cobra brand,"
said Chris Tuten, Director of Player Promotion, Cobra Golf. "He not only
feels that he has the best driver and irons for his game, he likes the
brand and is excited to be associated with the Cobra PGA Tour team."

A fan favorite, Gore jumped into the spotlight in 2005 when he was in the
final pairing of the U.S. Open. Shortly after, he became the first player
in Nationwide Tour history to win three consecutive starts and the seventh
player to receive the three-win promotion to the PGA Tour. In his fourth
start as a PGA Tour member, Gore achieved his first Tour victory at the 84
Lumber Classic. Gore also boasts an impressive amateur career, including:
Winner of the 1997 California State Amateur and the California State Open,
member of Pepperdine University's 1997 NCAA Championship team, and member
of victorious 1997 U.S. Walker Cup team.

Titleist, FootJoy and Cobra comprise the major golf brands of Acushnet
Company, an operating company of Fortune Brands, Inc. (NYSE-FO). To learn
more, please visit us online at www.cobragolf.com or contact Todd Colburn,
Director of Cobra Global marketing (760-930-2160).

http://www.cobragolf.com/corporate/pressrelease.asp?id=54