Golf News for Thursday, November 8, 2007 | Business

Vijay Singh signs on to endorse The Golf Mat Practice System

ATLANTA -- National Golf Products (NGP) announces that international Tour star Vijay Singh will endorse THE Golf Mat, a revolutionary new way for facilities and individuals to practice in a safer, more effective and efficient manner via a unique system that creates the same sensation of “give” at impact as taking a divot off natural grass.

Under the terms of this agreement, Singh will star in THE Golf Mat infomercial airing on the Golf Channel and Fox Sports, appear on product packaging and participate in company promotions.

Known for his intense practice regimen, the 44-year-old native of Fiji is one of the most decorated players of the modern era. A member of the World Golf Hall of Fame, Singh’s career accomplishments include victories in 31 PGA Tour events – including three major championships – and 22 international tournaments.

“I think THE Golf Mat is the only mat you should use to practice real golf,” says Singh. “You get the feeling of hitting down into the shot like on normal turf, practicing your own golf swing, not changing anything, and getting great results.”

Developed using feedback from PGA Tour players, leading teaching professionals, college coaches and top-flight amateurs, THE Golf Mat incorporates a polymer filament below fairway-length turf to produce the first “true grass” alternative. Encouraging a proper “down and through” swing motion, this patented technology mitigates the likelihood of wrist, elbow and other common injuries. This contrasts traditional, counter-productive mats which force alterations in the swing plane due to surfaces with very little “give” at impact.

“Vijay is recognized and respected throughout the world for his dedication to continuous improvement,” says Jon Leven, CEO of NGP. “He practices longer and harder than any other player on Tour, making him ideally qualified to help us inform golfers about the truly unique and game-enhancing qualities of THE Golf Mat.”

Portable and requiring no installation, THE Golf Mat is designed to make practice easier and more convenient. Perfect for backyards or ranges, it features a distinctive, adjustable tee that allows golfers to position the ball according to personal preferences.

THE Golf Mat practice system is available in a variety of pricing packages starting at $199 for consumers and $170 for facilities ordering in bulk. Its typical life-span is more than 200,000 swings, far exceeding that of traditional mats.

Used at prestigious facilities nationwide – including Ansley Golf Club at Settindown Creek (GA), Black Diamond Ranch (FL), Charter Oaks Country Club (MA), Coyote Ridge Golf Club (TX) and Pilgrim’s Run Golf Course (MI) – THE Golf Mat is also the practice surface of choice at numerous high-profile colleges and universities, such as two-time NCAA Division I national champion the University of Georgia. This system is sold at better pro shops and golf-specific retailers nationwide, including all Golfsmith locations, as well as online at THE Golf Mat website.

For more information or to purchase THE Golf Mat, please visit or call 888.647.8873.

About National Golf Products
Dedicated to providing golfers worldwide with superior, game-enhancing equipment, NGP was co-founded in 2007 by Leven, Joseph Switzer and Billy Evans. Drawing from extensive and successful entrepreneurial backgrounds, the group launched THE Golf Mat, which is fast becoming the standard for facilities and players seeking the ultimate practice system.
In conjunction with THE Golf Mat, NGP also offers a variety of accessories, including hitting nets in a range of sizes and PureContact™, a distance measurement device that uses new Doppler Radar technology to accurately measure ball velocity, carry and total distance. This allows players to get the complete feedback needed to better on-course performance, whether they are practicing on a range or hitting into a net in their backyard.

Bill Feidler
Buffalo Communications